Quick tips on writing compelling copy

Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything about your subject – and your competition – before you can begin. Know who you’re talking to Good copywriters walk a mile in their readers’ shoes. They know the type…

The ‘me time’ that matters

It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why we’re doing what we do. When was the last time you asked yourself, in a quiet moment, whether your outer life, particularly your line of work, reflects who you really…

What is a Marketing Plan?

Have you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing Plan, in simple terms, is a road map for your business.  A Marketing Plan should outline specific actions your business will take to market your service or product to the…