Top 7 reasons why Content is King

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both…

Who are Millennials?

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist marketers in their decision making. So we’ve all heard of the Baby Boomers, Generation X, Generation Y and now it’s Millennials. Marketers have been talking about them for a while…