LinkedIn Voice Messaging

A perfect example of a ‘good idea’ in theory that ‘misses’ its real-world mark. In a seemingly un-wanted move LinkedIn has followed Facebook’s lead and added voice messaging functionality to its armoury of tool and tricks. The purpose of the new feature is to better aid connecting with your personal, professional and peer network within…

Webinars – What they Are and Why Use Them

With the rise of live streaming and other real time viewing tools, webinars have become one of the most popular ways to up-skill, inform and/or educate a group of people that are in geographically different locations. The cost savings of using this format are obvious as are the convenience benefits for those hosting and attending.…

Merit and talent should be the measuring stick.

It’s true, God did not create men and women equal. But when looking at the bigger picture, nor did he make any two independent human beings the same. We all do things differently, each and every one of us. Take these few examples on board to qualify this statement. Two equally accomplished chefs will make…

How to Make Your Website More Trustworthy

So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like what they see when they land there its all been in vain! On average, a person will only take a few seconds to decide to stay or leave your website…

Marketing Collateral – Why it is still Important

In this age of paperless offices, online platforms and social media marketing, it is still important that companies of nearly all sizes invest in some marketing collateral assets as a part of their marketing strategy. Marketing collateral is a suite of materials providing varying levels of detail and which can be printed and online, that…

A Picture Tells a Thousand Words

The Power of Visual Media in Today’s Marketing Environment It’s an old adage but ringing so true in today’s fast paced consumer marketing environment. The truth is, we are visual beings. 90% of information transmitted to the brain is visual and the brain processes visual information 60,000 times faster than text and 40% of people…