The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…

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Why should your business adopt an innovation strategy?

Innovation is one of the most globally debated terms in business today. With technology and consumer behaviours changing at such a rapid pace, we are all affected by innovation across many aspects of our lives. I’m sure you would be familiar with the term – ‘innovate or die”. Well nothing truer could be said in…

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Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

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Why your Business needs Facebook Messenger Marketing

Facebook launched one of the biggest changes in digital marketing – Messenger Marketing – and international brands like Sephora, Chevy and Tommy Hilfiger have been quick to jump on the bandwagon and benefit from the boom! With 1.3 billion active Messenger users exchanging more than 2 billion messages per month, Messenger Marketing is a powerful…

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How to Write Effective Blogs

Writing blogs isn’t easy, but with practise and perseverance you can certainly learn how to become an interesting and engaging blogger. The below information will provide you with some practical suggestions that will aid you in your quest. SEO writing Don’t believe everything you may have read or heard about the importance of writing blogs…

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Top 11 Social Media Trends for 2018

Social is moving fast and for small business owners it’s difficult to keep up. So to save you hours of searching what the “opinion” leaders are saying we have summarised the top eleven Social Media trends for 2018 below. Rise of augmented reality Source: Entrepreneur, Forbes, Impact and Sprout Social Snapchat allows advertisers to use…

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What is a CMS?

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…

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What Does Your Font Say About Your Business?

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…

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Webinars – What they Are and Why Use Them

With the rise of live streaming and other real time viewing tools, webinars have become one of the most popular ways to up-skill, inform and/or educate a group of people that are in geographically different locations. The cost savings of using this format are obvious as are the convenience benefits for those hosting and attending.…

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