Instagram Stories – what, how, why and when to use them

If you haven’t heard, the one of the latest tools on social is Instagram stories. Originally criticised for being a copy of Snapchat, the reality of this new tool is that they are all of this and so much more. It’s a tool not just for regular people, Instagram Stories are brilliant for businesses too.…

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Why being environmentally conscious is good business

The green movement. It’s been all the rage for at least a decade now and continues to gain momentum. A very worthy and relevant cause, it’s now considered bad business if a company doesn’t take some responsibility for the footprint it leaves. In a world striving for sustainability, going green means staying competitive. However every…

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How to have a guilt free holiday when you own the business

  You know what it’s like, you’ve started your own business and there’s no way you can take a holiday.   Most people think that entrepreneurs can take a holiday whenever they want but the reality is often far different. I mean your business is your baby and there’s nobody who can do what you do,…

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Why Outsource Your Marketing?

Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. Thank goodness for Google! The…

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The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…

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Why should your business adopt an innovation strategy?

Innovation is one of the most globally debated terms in business today. With technology and consumer behaviours changing at such a rapid pace, we are all affected by innovation across many aspects of our lives. I’m sure you would be familiar with the term – ‘innovate or die”. Well nothing truer could be said in…

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Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

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Why your Business needs Facebook Messenger Marketing

Facebook launched one of the biggest changes in digital marketing – Messenger Marketing – and international brands like Sephora, Chevy and Tommy Hilfiger have been quick to jump on the bandwagon and benefit from the boom! With 1.3 billion active Messenger users exchanging more than 2 billion messages per month, Messenger Marketing is a powerful…

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How to Write Effective Blogs

Writing blogs isn’t easy, but with practise and perseverance you can certainly learn how to become an interesting and engaging blogger. The below information will provide you with some practical suggestions that will aid you in your quest. SEO writing Don’t believe everything you may have read or heard about the importance of writing blogs…

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