Marketing Jargon – Let us Translate!

Marketing abbreviations can leave you stumped! A quick Google search should set things straight but as mentioned in our November blog Alphabet Soup of Age Demographics, sometimes it may be face saving for Baby Boomers and Gen X to have a little extra help when conversing with the younger generations! To help keep you in…

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The Alphabet Soup of Age Demographics

Who are the Boomers, Gen X, Gen Y and Gen Z? It’s important to understand what makes your customers tick. What motivates them, how they shop, and what technologies and platforms they use in the day-to-day of their life. Demographics has a powerful influence on all of these factors. Most of us have some understanding…

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Instagram Stories – what, how, why and when to use them

If you haven’t heard, the one of the latest tools on social is Instagram stories. Originally criticised for being a copy of Snapchat, the reality of this new tool is that they are all of this and so much more. It’s a tool not just for regular people, Instagram Stories are brilliant for businesses too.…

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Why being environmentally conscious is good business

The green movement. It’s been all the rage for at least a decade now and continues to gain momentum. A very worthy and relevant cause, it’s now considered bad business if a company doesn’t take some responsibility for the footprint it leaves. In a world striving for sustainability, going green means staying competitive. However every…

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How to have a guilt free holiday when you own the business

  You know what it’s like, you’ve started your own business and there’s no way you can take a holiday.   Most people think that entrepreneurs can take a holiday whenever they want but the reality is often far different. I mean your business is your baby and there’s nobody who can do what you do,…

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Why Outsource Your Marketing?

Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. Thank goodness for Google! The…

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The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…

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Why should your business adopt an innovation strategy?

Innovation is one of the most globally debated terms in business today. With technology and consumer behaviours changing at such a rapid pace, we are all affected by innovation across many aspects of our lives. I’m sure you would be familiar with the term – ‘innovate or die”. Well nothing truer could be said in…

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