Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

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Why your Business needs Facebook Messenger Marketing

Facebook launched one of the biggest changes in digital marketing – Messenger Marketing – and international brands like Sephora, Chevy and Tommy Hilfiger have been quick to jump on the bandwagon and benefit from the boom! With 1.3 billion active Messenger users exchanging more than 2 billion messages per month, Messenger Marketing is a powerful…

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How to Write Effective Blogs

Writing blogs isn’t easy, but with practise and perseverance you can certainly learn how to become an interesting and engaging blogger. The below information will provide you with some practical suggestions that will aid you in your quest. SEO writing Don’t believe everything you may have read or heard about the importance of writing blogs…

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Top 11 Social Media Trends for 2018

Social is moving fast and for small business owners it’s difficult to keep up. So to save you hours of searching what the “opinion” leaders are saying we have summarised the top eleven Social Media trends for 2018 below. Rise of augmented reality Source: Entrepreneur, Forbes, Impact and Sprout Social Snapchat allows advertisers to use…

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What is a CMS?

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…

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What Does Your Font Say About Your Business?

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…

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Webinars – What they Are and Why Use Them

With the rise of live streaming and other real time viewing tools, webinars have become one of the most popular ways to up-skill, inform and/or educate a group of people that are in geographically different locations. The cost savings of using this format are obvious as are the convenience benefits for those hosting and attending.…

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The Importance of Your Personal Brand as a Winemaker

It’s long been know that personal branding of a winemaker can be critical to a wine brands success, particularly for the smaller, often more personalised wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing…

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Merit and talent should be the measuring stick.

It’s true, God did not create men and women equal. But when looking at the bigger picture, nor did he make any two independent human beings the same. We all do things differently, each and every one of us. Take these few examples on board to qualify this statement. Two equally accomplished chefs will make…

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The Importance of a Glass When Wine Tasting

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…

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