How to identify your target market

If you want to maximise your product/service potential, you need to first have an in depth understanding of your target market. Who you are selling to? Understanding why your target market would buy your product/service and what your product/service means to them is critical in growing sales. Here are some steps in helping you to…

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Facebook Remarketing – what is it and why do it?

Every heard of Facebook Remarketing? Facebook is now arguably one of the most powerful sales and marketing tools available to businesses. At a minimum most businesses use Facebook as a way to begin and maintain relationships, create and build an identity and brand, and to communicate with their audience on a regular basis. The smart…

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What does colour say about your brand?

Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message about what your brand represents. Human brains are programmed to respond to colour. Colour can influence the way people feel, behave and act upon things. The colour that you use…

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Social Media in the Wine Industry

The wine industry has been one of the slowest industries to adopt internet-based technologies with the majority of wineries having small or non-existent social-media profiles. Wineries can no longer afford to ignore social media as a platform to communicate to their consumers. The big opportunity for wineries is to build relationships directly with their consumers.…

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Developing a Survey

Have you ever considered developing a survey to further understand your business? Have you ever wondered what your customers think about your service or your products?  I have, which is why I think developing a survey is often the best way to get information and feedback. A survey can collect data on information like: your…

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7 Simple Steps to Writing a Press Release

Have you ever been faced with the challenge of writing a press release? Or have you ever started writing a press release and realized you have no idea how to structure it? I surely have. During my internship appointment at Purple Giraffe, I was asked to produce a press release for a new product. I…

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Top 7 Email Marketing Tips for Wineries

As a winery owner, we understand you have a full plate. With a vineyard to attend, wines to make, labels to be designed, bottles to be filled, tasting room to be operated, wine shows to enter – and the list goes on – there’s simply not enough time to do everything that needs doing. With…

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Top 7 reasons why Content is King

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both…

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Who are Millennials?

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist marketers in their decision making. So we’ve all heard of the Baby Boomers, Generation X, Generation Y and now it’s Millennials. Marketers have been talking about them for a while…

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