How to Write Effective Social Media Copy

Social media marketing is extremely effective, as long as your copy stands out. You don’t need to be a professional at copywriting, but you will need to develop the skills to make it work. This is especially the case with social media advertising. Here are some handy tips to write effective social media copy to…

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A Picture Tells a Thousand Words

The Power of Visual Media in Today’s Marketing Environment It’s an old adage but ringing so true in today’s fast paced consumer marketing environment. The truth is, we are visual beings. 90% of information transmitted to the brain is visual and the brain processes visual information 60,000 times faster than text and 40% of people…

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Content Marketing for Small Business

In 1996, Bill Gates was quoted as saying “Content is King” and the same is true today, over 10 year on. But what is Content Marketing and how can you integrate it into your small business when you already have a full work life? Traditional marketing is becoming less relevant and less effective by the minute while Content…

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How to identify your target market

If you want to maximise your product/service potential, you need to first have an in depth understanding of your target market. Who you are selling to? Understanding why your target market would buy your product/service and what your product/service means to them is critical in growing sales. Here are some steps in helping you to…

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Facebook Remarketing – what is it and why do it?

Every heard of Facebook Remarketing? Facebook is now arguably one of the most powerful sales and marketing tools available to businesses. At a minimum most businesses use Facebook as a way to begin and maintain relationships, create and build an identity and brand, and to communicate with their audience on a regular basis. The smart…

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What does colour say about your brand?

Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message about what your brand represents. Human brains are programmed to respond to colour. Colour can influence the way people feel, behave and act upon things. The colour that you use…

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Social Media in the Wine Industry

The wine industry has been one of the slowest industries to adopt internet-based technologies with the majority of wineries having small or non-existent social-media profiles. Wineries can no longer afford to ignore social media as a platform to communicate to their consumers. The big opportunity for wineries is to build relationships directly with their consumers.…

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Developing a Survey

Have you ever considered developing a survey to further understand your business? Have you ever wondered what your customers think about your service or your products?  I have, which is why I think developing a survey is often the best way to get information and feedback. A survey can collect data on information like: your…

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7 Simple Steps to Writing a Press Release

Have you ever been faced with the challenge of writing a press release? Or have you ever started writing a press release and realized you have no idea how to structure it? I surely have. During my internship appointment at Purple Giraffe, I was asked to produce a press release for a new product. I…

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