The Importance of Your Personal Brand as a Winemaker

It’s well known that the personal branding of a winemaker can be critical to it’s success, particularly for the smaller, and often more personalised, wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing them…

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Merit and talent should be the measuring stick.

It’s true, God did not create men and women equal. But when looking at the bigger picture, nor did he make any two independent human beings the same. We all do things differently, each and every one of us. Take these few examples on board to qualify this statement. Two equally accomplished chefs will make…

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The Importance of a Glass When Wine Tasting

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…

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Email Marketing Tips for Small to Mid-Size Businesses

Email marketing remains the most cost effective and direct way to reach your customers at their leisure. To get it right when using this medium a business must use judgement, and restraint and act responsibly to keep the trust and therefore patronage of each subscriber. Here are some tips to keep in mind when using…

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How to Make Your Website More Trustworthy

So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like what they see when they land there its all been in vain! On average, a person will only take a few seconds to decide to stay or leave your website…

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Six Compelling Reasons Why You Should Use LinkedIn for Business

LinkedIn is proven to be one of the most widely utilised social media platforms in today’s modern business world. Its designs actually facilitate effective networking not just with peers but also with industry professionals. It can be seen as an online business card holder. This platform also offers a vast array of news feed resources…

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Old Marketing v New Marketing for the Wine Industry

Over the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased out for the new marketing approach of answering your customer’s question quickly. If they are convinced by your response, you grab their attention. When I started out in the wine…

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How to Sell More Wine Using Pinterest

Pinterest is a popular image sharing site with exclusive social media features. It has been creating a buzz in the social media marketing community due to its massive growth since its launch in 2010. Pinterest claims to increase sales and conversation rates. Aside from being an image sharing site, Pinterest is also recognised as one…

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Marketing Collateral – Why it is still Important

In this age of paperless offices, online platforms and social media marketing, it is still important that companies of nearly all sizes invest in some marketing collateral assets as a part of their marketing strategy. Marketing collateral is a suite of materials providing varying levels of detail and which can be printed and online, that…

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