It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why we’re doing what we do. When was the last time you asked yourself, in a quiet moment, whether your outer life, particularly your line of work, reflects who you really…
DetailsHave you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing Plan, in simple terms, is a road map for your business. A Marketing Plan should outline specific actions your business will take to market your service or product to the…
DetailsPurple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and can’t work out why you haven’t reached your goals? Or worse, have you ever written a Marketing Plan which then just sits in the filing cabinet, never to be referred…
DetailsMost people have stories of when they’ve received bad service: the snooty waiter, the dismissive doctor… and one bad experience can make you want to never use that business again. So it stands to reason, the best way to continue to make money and grow your business is in providing great service. Now I know…
DetailsHaving recently returned from ProWein in Dusseldorf, Germany; arguably the largest wine trade show in the world with over 5000 exhibitors from 50 countries I have learned from experience some tips that will help you be more successful at your next trade show. When your company decides to spend money, time and staff resources to…
DetailsIf I had a dollar for every person who told me they selected a wine because they “liked the label” I would be a very wealthy person by now. So how do you select a wine for dinner? So if you are looking for a wine to enjoy with dinner, here are a few basic tips…
DetailsThere are a number of benefits for developing a business plan. Here are eight benefits of a business plan are: You will stay on track – it’s difficult to stick to a strategy through the daily requirements of running a business. If you have a business plan to summarize the main strategies of the business and…
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