Do #Hashtags Really Work?

Social media tracking and web monitoring firm Mention analysed over 115 million Instagram posts and found that the common assumption that hashtags lead to increases in engagement may be wrong. Instead tagging other users in posts will increase engagement levels. #wow

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Jake Billich

Jake Billich

The youngest member of the Purple Giraffe tower, Jake has a passion for marketing and business. When studying Year 11, Jake was the only student accepted into a Year 12 business course, which he then continued in an advanced mode in his final year at school and finished with exemplary grades. Upon finishing school he appliced and was accepted into a Bachelor of Business (Advanced Leadership) Degree at Flinders University where he is undertaking his first year of undergraduate study.

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