It may not be a social media behemoth like Facebook or Instagram, but Pinterest is an important social platform with deep penetration in valuable demographics. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. According to eMarketer, only Facebook outranks Pinterest in terms of influencing social media…Details
Big marketing stunts have potential to either make or break a business. From brand awareness to driving sales, the right marketing stunt can help businesses of all sizes reach their goals.
Check out these 5 Big Marketing Stunts That Have Worked
Google implements hundreds of changes to its indexing algorithm each year to make search results for users more relevant. While most of these changes are only minor, some are still significant enough to impact the sales and marketing efforts of hundreds of businesses. A greater focus on featured snippets, the rise of voice search and an…Details
Facebook is systematically changing business page templates to make sure that the most appropriate and effective business page template is being used for your type of business. You may receive an email notifying you of the change and you may be given the option to adopt the change early – otherwise Facebook will just make…Details
“Well, as giraffes say, you don’t get no leaves unless you stick your neck out.“ What risks are you taking in your business? Entrepreneur Asia Pacific explores 5 things entrepreneurs need to know about taking risks. 1. Risk-taking is inherent in entrepreneurship. 2. There are different types of risks. 3. Some of your risks won’t pay off. 4. We’re inherently…Details
“It’s well-documented that diversity in organisations translates to better results and significantly better culture,” says Sam McDonagh, country manager for Airbnb tells Marketing Magazine.
Read more about how creating a workplace that cultivates differences can enable organisations to gain a competitive advantage in an ever-changing and increasingly competitive marketplace here.
Instagram-envy??? We all know the brands…. They’re cool, they’re fun—and they never seem to run out of ideas for creative Instagram content.
Think your business isn’t ‘sexy’ enough for instagram – think again….
Check out these unlikely heros on Instagram (uncovered by Hootsuite) for some inspo!
There can be risks associated with social media – both doing it and not doing it. “Not doing it” is a risk mot businesses aren’t prepared to take….. Luckily, Hootsuite offers some information on the risks associated and top tips on how to avoid them and maintain security for your business. Read all about it…Details
Respectful use of data is increasingly important, especially in light of incidents such at the Facebook/Cambridge Analytica scenario. And achieving cut-through in a clutter and noisy market to reach your target audience and provide engaging and relevant content is a massive goal. Marketing spoke with Marketo chief customer officer Matt Zilli about competition, AI and how…Details
Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want the tops tips from a Linked In insider? Marketing Magazine spoke to Linked In’s Director of Marketing Solutions, Prue Cox about lead generation, targeted content and marketing automation on LinkedIn and…Details