The Facebook-commissioned Factworks study found that two-thirds of people surveyed say they visit a local business Page on Facebook at least once a week. Imagine adding data regarding visits to business pages on other social media platforms to this traffic. Clearly your Facebook Page is a really powerful platform for you to connect with customers,…Details
Generation Z are going to comprise 32% of the global population next year and 40% of all consumers within the next two years. So brands need to be paying more attention to this evolving generation – hanging out where they hang out and talking to them in language that resonates. Melia Rayner explains more in…Details
Want more Instagram followers? Growing your Instagram audience can be great for business, but buying followers or likes or using bots isn’t how it’s done.
Follow Hootsuite’s 21 top tip for growing your Instagram following organically. Do it the right way and learn how here.
Think again, many brands such as 3M & Paypal are still using the power of Social Media to promote products that would traditionally be considered “boring”. Read more here.
In case you missed it, our Head Giraffe Lynda Schenk was named Marketer of the Year in the 2018 Australian Women in Wine Awards in Sydney last week. We’re still buzzing with this news and couldn’t be prouder of Lynda’s well deserved achievement! Take a look at the highlights and ‘best bits’ from the day…Details
We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay in Sydney. This award recognises excellence in implementing a marketing initiative, campaign or strategy. It’s in moments like these that I like to take a moment to reflect on the…Details