Top Tips to protect your brand on Social Media

There can be risks associated with social media – both doing it and not doing it.  “Not doing it” is a risk mot businesses aren’t prepared to take….. Luckily, Hootsuite offers some information on the risks associated and top tips on how to avoid them and maintain security for your business. Read all about it…

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Data Protection: what you need to know to protect your business

Respectful use of data is increasingly important, especially in light of incidents such at the Facebook/Cambridge Analytica scenario. And achieving cut-through in a clutter and noisy market to reach your target audience and provide engaging and relevant content is a massive goal. Marketing spoke with Marketo chief customer officer Matt Zilli about competition, AI and how…

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Insider Tips on Linked In B2B marketing

Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want the tops tips from a Linked In insider? Marketing Magazine spoke to Linked In’s Director of Marketing Solutions, Prue Cox about lead generation, targeted content and marketing automation on LinkedIn and…

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1000s to 1000000s with influencer marketing

Influencer marketing is the talk of the town right now, but what is it all about? Learn in Marketing Magazine how Social Soup’s Sunbite’s campaign used social influencers to achieve these outstanding results: The campaign reached 2300 targeted sampling influencers and 50 micro influencers, who then delivered a combined reach of more than 1.2 million…

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The cost of poor presentations

“One poor presentation can cost you clients, customers and sometimes, even, careers. But we usually fail to consider this when we’re rushing to do a cut-and-paste job from a previous presentation or some last-minute tweaks to something dug up from the archives, time and time again.” says Emma Bannister of the Presentation Studio in Marketing…

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#DisneyWall just got a whole lot sweeter

In April Magic Kingdom’s Tomorrowland #DisneyWall trend exploded on social media.  It wasn’t just ANY wall – it is a #purplewall.  But, of course!!! And if there’s anything Disney does well, it is market, merchandise and upsell…. introducing the “Purple Wall Slush” a taro tea slushie that comes with tapioca boba pearls, whipped cream, and a…

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What The Font! Netflix

Netflix has unveiled its new font known as Netflix Sans, which according to its brand design lead Noah Nathan, is intended to serve “both display and functional purposes”. Netflix is not the first company to have created its own font. In January this year, The Coca-Cola Company launched its own font known as TCCC Unity. Custom fonts are ownable and…

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The No. 1 Reason Why Marketing Plans Crash and Burn

Templates, blueprints, and other tools promise clarity and simplicity, but, plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Are you making this key mistake? Out of all the challenges a marketing plan presents, perhaps the single most critical is………

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