Voice Marketing. What is that?

New research from IAB Australia shows that media agencies are regularly buying podcast advertising almost three times more than a year ago (5% to 14%). This year promises further interest in the platform, with 62% of agencies saying they intend to purchase live-read podcast advertising within the next 12 months.

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Do #Hashtags Really Work?

Social media tracking and web monitoring firm Mention analysed over 115 million Instagram posts and found that the common assumption that hashtags lead to increases in engagement may be wrong. Instead tagging other users in posts will increase engagement levels. #wow

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Facebook changes permissions for third-party platforms

The privacy issue that Facebook has been accused of recently with Cambridge Analytica has been on the tip of our tongues at Purple Giraffe HQ this week.  In case you missed it, read more about it here. Those who use Social Media posting platforms will be feeling the same pain we have been. Taking steps to keep user’s information safe and secure, Facebook…

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Australia’s online habits: who’s doing what, where and for how long?

Marketing Magazine reports that the IAB’s ‘Digital Landscape’ found that over 17 million Australians over the age of 18 went online in February.

The majority of online Australians accessed the internet via their phones at 15.5 million (87%), with desktop computers at 14.9 million (86%) and tablets at 8.3 million (49%).

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The global state of digital in 2018—from Argentina to Zambia

The global state of digital in 2018—from Argentina to Zambia. Use Hootsuite and We Are Social’s global report on internet, social, and mobile adoption across 239 countries to guide your digital strategy. Featuring expert analysis by Simon Kemp, the Global Overview report gives you everything you need to understand key digital trends in 2018. Simon says: “With…

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Is quitting Facebook good or bad for your health?

Recent research by the University of Queensland suggests that quitting Facebook can reduce stress, but also make you unhappy.  Gizmodo reports: “Taking a Facebook break for just five days reduced a person’s level of the stress hormone cortisol,” said Dr Eric Vanman of the School of Psychology, who led the study. There was a bit…

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The Experience Issue: What makes better marketers?

Education versus experience.  What makes better marketers? Tracey Porter from Marketing Magazine explores whether it is better to have formal marketing training to stay ahead of the curve, or is experience on the job the better way to go?  She talks to 5 top marketers to get the low-down on this topical issue.   Read more…

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