Several reports today have revealed twitter founder Jack Dorsey last week expressed at a twitter event his dislike for the like feature and the potential of its removal from the platform. ‘Liking’ has become a prominent feature of social media platforms ever since Facebook started the trend. Facebook has now embraced a more holistic approach…Details
Online stores are predicted to outperform bricks-and-mortar stores this holiday season according to a survey conducted by Neto. The survey also showed that retailers are favouring plans to offer pre-Christmas sales rather than traditional Boxing Day and January sales.
According to CMO, Friction is costing Australian businesses $29 billion a year. Consumers demand a level of convenience, speed and simplicity that didn’t exist a few years ago (think: UberEats), and any added friction in their purchase experience including poor communications, will lead them to abandon their purchase or straight to a competitor.
More engagement not only shows a positive response from customers, but boosts your content within the Facebook algorithm. Facebook live videos offer a way to boost engagement with six times more interactions than regular Facebook videos. Read a guide on how you can utilise it here.
Did you know 60% of users (that’s 600 million people) seek out and discover new products on Instagram? Take advantage of the new Instagram Shopping feature and tag your products directly in posts – taking customers directly to the item purchase page. Find out how here.
We’re delighted that Lynda Schenk, founder of Purple Giraffe, has been announced as a Finalist in the Marketer of the Year category of the Australian Women in Wine Awards 2018. We congratulate Shirley Fraser of Byrne Vineyard and Belinda Austin of Austin Wines as well and Lynda is honoured to be nominated alongside of these…Details
It may not be a social media behemoth like Facebook or Instagram, but Pinterest is an important social platform with deep penetration in valuable demographics. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. According to eMarketer, only Facebook outranks Pinterest in terms of influencing social media…Details