Influencer marketing is the talk of the town right now, but what is it all about? Learn in Marketing Magazine how Social Soup’s Sunbite’s campaign used social influencers to achieve these outstanding results: The campaign reached 2300 targeted sampling influencers and 50 micro influencers, who then delivered a combined reach of more than 1.2 million…
Good content marketing should focus on what audiences want to see and what they want to engage with. It should be entertaining – not just advertising. Ben Ice from Marketing Magazine talks to content creation king Michael Brenner. Read the full article here.
“One poor presentation can cost you clients, customers and sometimes, even, careers. But we usually fail to consider this when we’re rushing to do a cut-and-paste job from a previous presentation or some last-minute tweaks to something dug up from the archives, time and time again.” says Emma Bannister of the Presentation Studio in Marketing…