Alexa? Google?
Google Home & Amazon’s Alexa Home Assistants are becoming a household staple- How can you take advantage of the untapped consumer engagement of voice marketing? Find out here
Like no more – twitter rumoured to be exploring removing the like feature.
Several reports today have revealed twitter founder Jack Dorsey last week expressed at a twitter event his dislike for the like feature and the potential of its removal from the platform. ‘Liking’ has become a prominent feature of social media platforms ever since Facebook started the trend. Facebook has now embraced a more holistic approach…
Website Copy Editing – Does One Little Spelling Mistake Really Matter?
A website is often the first point of contact for new customers. It should showcase your product or service and inform, educate and engage your audience in the best possible way. It’s your ‘first impression’ stage so to speak and there is no doubt that this counts. It has been reported that the timespan for…
Online stores predicted to outperform bricks-and-mortar stores this holiday season
Online stores are predicted to outperform bricks-and-mortar stores this holiday season according to a survey conducted by Neto. The survey also showed that retailers are favouring plans to offer pre-Christmas sales rather than traditional Boxing Day and January sales.
Friction is costing Australian businesses $29 billion a year
According to CMO, Friction is costing Australian businesses $29 billion a year. Consumers demand a level of convenience, speed and simplicity that didn’t exist a few years ago (think: UberEats), and any added friction in their purchase experience including poor communications, will lead them to abandon their purchase or straight to a competitor.
Being authentic on Social Media
With more and more content, especially on social media. It’s becoming increasingly important to cut through with an authentic voice and create a meaningful community for your customers but how? Learn more here.
Engagement is key for Facebook
More engagement not only shows a positive response from customers, but boosts your content within the Facebook algorithm. Facebook live videos offer a way to boost engagement with six times more interactions than regular Facebook videos. Read a guide on how you can utilise it here.
Take advantage of the Instagram Shopping feature!
Did you know 60% of users (that’s 600 million people) seek out and discover new products on Instagram? Take advantage of the new Instagram Shopping feature and tag your products directly in posts – taking customers directly to the item purchase page. Find out how here.
Don’t neglect your marketing this silly season!
The holiday season can be stressful and busy – get organised now and put the fun back into the season like some of these great holiday campaigns have.
FINALIST! Australian Women in Wine Awards
We’re delighted that Lynda Schenk, founder of Purple Giraffe, has been announced as a Finalist in the Marketer of the Year category of the Australian Women in Wine Awards 2018. We congratulate Shirley Fraser of Byrne Vineyard and Belinda Austin of Austin Wines as well and Lynda is honoured to be nominated alongside of these…