We’re still buzzing…..

In case you missed it, our Head Giraffe Lynda Schenk was named Marketer of the Year in the 2018 Australian Women in Wine Awards in Sydney last week.  We’re still buzzing with this news and couldn’t be prouder of Lynda’s well deserved achievement! Take a look at the highlights and ‘best bits’ from the day…

That winning feeling!

We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay in Sydney. This award recognises excellence in implementing a marketing initiative, campaign or strategy. It’s in moments like these that I like to take a moment to reflect on the…

The Alphabet Soup of Age Demographics

Who are the Boomers, Gen X, Gen Y and Gen Z? It’s important to understand what makes your customers tick. What motivates them, how they shop, and what technologies and platforms they use in the day-to-day of their life. Demographics has a powerful influence on all of these factors. Most of us have some understanding…