Social media platforms change frequently and February has been a particularly busy month with developments and changes rolled out on Instagram. Marketing Magazine’s Aaron Brooks provides a complete summary from IGTV to Pinterest-style collections to Donations buttons. What does it all mean and how can you start using these functions as part of your social…
She’s a Finalist!!! Congratulations to the Head Giraffe, Lynda Schenk, South Australian Finalist in the Telstra Business Women’s Awards! The South Australian category winners will be announced at an awards ceremony on 2 April 2019. Until then we will have our fingers crossed. For almost three decades, Lynda has worked across a diverse range of industries including:…
Are you getting the most out of Facebook advertising? Facebook remains the world’s biggest social media platform. More than one billion people log on to Facebook every day. Facebook ads remain one of the most important components of any social media marketing strategy. But between formats, specifications, placements, objectives, and calls-to-action, there’s a lot to figure out. Hootsuite summarises the…
Yogurt at a wedding? Chobani Yogurt recently used the power of social listening to reward one of the brands biggest fans as they tied the knot. The brand provided free yogurt & personalised spoons to guests! Find out how you can use social listening here.
With over 1 billion monthly users – It’s all about the ‘gram! If you envy others consistent & eye-catching feeds, maybe its time to up your Instagram strategy too, or if you’re not on the platform get started today.
Marketing needs an ‘all in’ approach – so dive in headfirst! This doesn’t require a huge budget either. Explore some creative approaches here.
Did you know random acts of marketing can do more damage than good to your brand? Get clear on your marketing strategy today.
Is it time to Marie Kondo your digital marketing strategy? Marie’s organising techniques have received fame thanks to Netflix. The structure is also the perfect way to rethink your strategy! Find out more here.
Big data, the tech buzzword that has been around for a number of years, is now more than ever shaping marketing strategies. The term defines the gathering of huge amounts of data on current or potential customers. Data is collected on individuals in every on-line action. The streamed movie you watched last night, the airport…
It’s one of the biggest days in marketing and advertising. Today was Super Bowl 2019. The New England Patriots took on the Los Angeles Rams in Super Bowl 53 in Atlanta under the roof of the Mercedes Benz Stadium. Super Bowl is more than just an NFL game, it’s about the half time entertainment which…