So, you’ve found a distributor to help you sell your wine brand, but now what? Contrary to popular belief the wines will not sell themselves, even if they are smashingly good (although this does help), and a distributors sales team often has a busy book of “other wine” brands competing with yours. So how do…
The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and in a world that is influenced more and more by social media platforms, wineries can no longer afford to ignore this opportunity to communicate to their consumers. Social media, like…
As a winery owner, the list of things to do is endless! With a vineyard to attend, vintage to undertake, wines to make, labels to be designed, bottles to be filled, tasting room to be operated, wine shows to enter, staff to manage and wines to sell. The list goes on and there’s simply not…
In the wine industry at large, and certainly in Australia, there has long been a misconception that sales and marketing are one in the same role. In the 20+ years I have enjoyed working in a variety of roles and with a number of wine brands within the industry, predominately in a marketing capacity, I…
A new study supports a shift in the traditional targeting focus of age in favour of mindset, behavioural change and disposable income.
When considering content creation there is one myth that needs to be dispelled; that engaging, jaw dropping social media content can only be created by graphic designers or specialised digital marketers. In this day and age, anyone can create fantastic content! It’s easier than you think to create the content you desire for your social…
The day of the year marketing gets a bit silly. We can’t wait to see what stunts are played out by brands this year. Take a look back at some of 2018’s here.