As a current university student with marketing aspirations, it seems remarkable, but I had never heard of the term SEO, otherwise known as Search Engine Optimisation, until recently. Now, when nearing the end of my marketing degree, and I find myself applying for marketing internships and marketing related positions, I’m confronted by the blank space…
When it comes to writing for social media there are some things that work and some that just don’t. It’s easy to overcomplicate things and overthink things…. Keeping it simple is the best tip of all…. But how do you do that? To summarise: 1. Get it done – just write 2. Write for a…
Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. The Head Giraffe, Lynda Schenk, shared the ins and outs of outsourcing with SA Woman. Read all about it on the blog.
Marketing is all about grabbing the attention of the consumer in a busy and crowded market place. Big gestures are often attention grabbing, but can come with big budgets…. That’s where guerrilla marketing comes in. Learn how some leading brands like Samsung, Spotify and Tesla are using guerrilla marketing campaigns to make a big splash…
Treat or Treat? Happy Hallowe’en! Love it or hate it, Hallowe’en has been a marketing and consumer sensation in America for decade and it is now taking off in Australia in a big way too… Take a look at some of the best 2019 Hallowe’en marketing campaigns as featured on outbrain.
All businesses dream of strong brand awareness which drives sales spikes and most marketing activity is focussed firmly on reaching as many people as possible. Whilst, reach is definitely as important as it ever was, not all reach is created equal. Identifying your target audience, understanding where they ‘hang out’ and how cluttered that environment…
Have you heard? The Head Giraffe, Lynda Schenk, has just been announced as opening keynote speaker for the 2020 Wine Marketing & Tourism Conference to be held in Eugene, Oregon from 3 – 5 March, 2020. Lynda will be sharing her expertise on The Business of Wine: Marketing, Tourism, Sales, and Service – find out…
The market is showing rapid growth in the direct to consumer (DTC) sales channel space for small wine businesses producing under 5000 cases per year. This is evidenced in the Cellar Door and Direct-To-Consumer (DTC) survey report released by Wine Australia this week, and guest speakers at the Wine Depot Impact Conference in September. In…
THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital marketing space, you’ve probably discussed the idea of “quality content”. This is partly because marketers love talking shop but also because it is a huge topic in the rapidly evolving…
Looking to launch something new? Instagram is testing launch day ‘Buy on Instagram’ reminders. A “Set Reminder” call to action will be available in posts to allow users to set reminders for the launch date and time and preview product details in Instagram. Users will then get a reminder on their phones just ahead…