Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. The Head Giraffe, Lynda Schenk, shared the ins and outs of outsourcing with SA Woman. Read all about it on the blog.
Marketing is all about grabbing the attention of the consumer in a busy and crowded market place. Big gestures are often attention grabbing, but can come with big budgets…. That’s where guerrilla marketing comes in. Learn how some leading brands like Samsung, Spotify and Tesla are using guerrilla marketing campaigns to make a big splash…
Treat or Treat? Happy Hallowe’en! Love it or hate it, Hallowe’en has been a marketing and consumer sensation in America for decade and it is now taking off in Australia in a big way too… Take a look at some of the best 2019 Hallowe’en marketing campaigns as featured on outbrain.
All businesses dream of strong brand awareness which drives sales spikes and most marketing activity is focussed firmly on reaching as many people as possible. Whilst, reach is definitely as important as it ever was, not all reach is created equal. Identifying your target audience, understanding where they ‘hang out’ and how cluttered that environment…