Every podcaster makes a mistake at some point in their podcasting journey. Whether it’s an editing mishap or forgetting to give listeners a call to action, remember it’s not the end of the world. To help you get it right, here we outline seven common mistakes to avoid in podcasting and how you can overcome…
Think you know all there is to know about Instagram? We did too. We bet there’s something NEW on this list… Hootsuite has done the background work and compiled a list of 68 Instagram hacks that will surely change the way you use the platform. From general Insta hacks to tips for photos and video.…
Successful social media is dependant on a number of things but nothing less important than understanding your audience. The best way to do that is to understand some basic principles of psychology including: Why people share the social media content that they do How to build trust with your audience How visuals boost engagement Why…
In this blog, we guide you through our top eight success factors when it comes to creating a podcast. Having a focused topic It’s easy to get carried away when it comes to podcasting so your best bet is to keep the focus on a single, narrow area. This will simplify your planning, particularly when…
Image: Mogo Zoo, Chris Staples (Donate to Mogo Zoo’s Official Recovery Fund ) In what is typically a time for relaxation, reflection and renewal, the new year – and new decade – in Australia has commenced with the nation’s attention firmly focussed on the bushfire crisis unfolding across the country. Our Christmas holiday period…
Linked In is one of the fastest growing professional platforms which is constantly updating and improving its functionality. Most recently LinkedIn has added the function whereby you can invite your personal Linked In contacts to connect with your business page. When you’re logged in ad admin on your LinkedIn business page, there are two options:…
Podcasting is a unique marketing tool because it gives your business a competitive edge in today’s growing technological world. Podcasts last a lifetime: If full of entertaining and relevant content podcasts do not expire, EVER! This is important for marketers and content creators because it means a well-optimised podcast embedded into your website will last…