In an increasingly competitive modern day wine world, wineries are always on the hunt to grow customer count and enhance brand loyalty. In order to achieve this, wineries need to consider the full customer experience and identify how the consumer takes the journey from discovery to purchase. Wineries must sell more than a bottle of…
THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital marketing space, you’ve probably discussed the idea of “quality content”. This is partly because marketers love talking shop but also because it is a huge topic in the rapidly evolving…
At Purple Giraffe, individuality is everything. The team works with clients on a personal level and getting to know each client, and tailoring how they work with and communicate with them is one of the most important parts of their working week. But that relationship shouldn’t be a one-way street. Today we take a closer…
Introduction If you have ever studied at university, it’s very likely that you have had to suffer through the tedium of an introductory class. Relying heavily on tedious, mind-numbing course work and flashcards and presented by an ancient lecturer, its aim is to teach its class of a thousand-something students the basic underlying principles of…