The market is showing rapid growth in the direct to consumer (DTC) sales channel space for small wine businesses producing under 5000 cases per year. This is evidenced in the Cellar Door and Direct-To-Consumer (DTC) survey report released by Wine Australia this week, and guest speakers at the Wine Depot Impact Conference in September. In…
Why labeling and packaging in the wine game has become so important. Wine consumers are a mixed bag. Some are highly educated and very knowledgeable about the wine industry and the offerings available. Others are not and only seek a drop that tastes good and doesn’t break the bank. Everybody else sits between these two…
Since the rise of social media, and its importance to brand image, product placement and marketing in a modern day setting, it has become critical to understand what is being said and felt by audiences on these platforms. This has been termed social listening. As in all things marketing and sales, if you are not…
The awards journey told through the eyes of four Telstra Women in Business finalists For women in business in Australia, there is no greater recognition or achievement than a nomination as a finalist in the Telstra Women in Business Awards series. A national program of significant standing and stature now in its 24th year, its…
The spending frenzy phenomenon that now has started to see Australian consumers starting to spend big. What is Black Friday? Black Friday is the day after Thanksgiving and, like the holiday, it originated where the consumer is always right – the United States of America. It dates all the way back to the early 1950s,…
How wineries of today are using environmental credentials to gain a marketing advantage Sustainability and environmental consciousness has been gaining ground in the wine industry for a least a decade, and as the vintages fly by, it continues to gather momentum. Employing sustainable practices, looking after the land, reducing environmental impact, and the mandate of…
Facebook, Twitter, Instagram, LinkedIn, Snapchat… There are unique benefits and drawbacks to every social media platform available for your use as a business. When using them, the key to running an effective advertising campaign, is identifying how well each network aligns with your company goals and which represents the best return on investment in terms…
If you haven’t heard, the one of the latest tools on social is Instagram stories. Originally criticised for being a copy of Snapchat, the reality of this new tool is that they are all of this and so much more. It’s a tool not just for regular people, Instagram Stories are brilliant for businesses too.…
A perfect example of a ‘good idea’ in theory that ‘misses’ its real-world mark. In a seemingly un-wanted move LinkedIn has followed Facebook’s lead and added voice messaging functionality to its armoury of tool and tricks. The purpose of the new feature is to better aid connecting with your personal, professional and peer network within…
The Value of a Good Cause or Charity to your Business Profile Supporting a local club or organisation, global charity or social cause not only creates good karma for your business profile but it can build your direct sales and referred business as well. Creating this structure within your business not only enables you and…