Capturing your audience’s attention

THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital marketing space, you’ve probably discussed the idea of “quality content”. This is partly because marketers love talking shop but also because it is a huge topic in the rapidly evolving…

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Making the most out of your images for Facebook Advertising

Choosing the right image for your Facebook Advertising is not only essential to your campaigns success but incorrect images can lead to your ad being declined! So, it is best to be aware of Facebook’s requirements. The key thing to remember is less text is better. Too much copy is distracting and can cause Facebook…

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The first taste is almost always with the eye!

Why labeling and packaging in the wine game has become so important. Wine consumers are a mixed bag. Some are highly educated and very knowledgeable about the wine industry and the offerings available. Others are not and only seek a drop that tastes good and doesn’t break the bank. Everybody else sits between these two…

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All about Instagram’s latest move to test hiding likes

Last Thursday, Instagram took Australia by storm implementing its new testing of hiding the number of likes on posts on the platform. Since then there has been immense speculation and opinion on how this will affect businesses’ marketing efforts. At Purple Giraffe, we strongly believe social media should always be a tactic in a greater…

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Social Listening – what is it and why is it important?

Since the rise of social media, and its importance to brand image, product placement and marketing in a modern day setting, it has become critical to understand what is being said and felt by audiences on these platforms. This has been termed social listening. As in all things marketing and sales, if you are not…

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Case studies – content you can trust

In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and social media handles and feeds. There are many types of content and all are important, however, case studies have proved throughout time to be incredibly powerful in capturing the hearts…

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Black Friday and Cyber Monday

The spending frenzy phenomenon that now has started to see Australian consumers starting to spend big. What is Black Friday? Black Friday is the day after Thanksgiving and, like the holiday, it originated where the consumer is always right – the United States of America. It dates all the way back to the early 1950s,…

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