It’s good practice to be green

How wineries of today are using environmental credentials to gain a marketing advantage Sustainability and environmental consciousness has been gaining ground in the wine industry for a least a decade, and as the vintages fly by, it continues to gather momentum. Employing sustainable practices, looking after the land, reducing environmental impact, and the mandate of…

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Top tips for successful wine distributor relationships

So, you’ve found a distributor to help you sell your wine brand, but now what? Contrary to popular belief the wines will not sell themselves, even if they are smashingly good (although this does help), and a distributors sales team often has a busy book of “other wine” brands competing with yours. So how do…

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Get social! The growing importance of social media for a wine brand

The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and in a world that is influenced more and more by social media platforms, wineries can no longer afford to ignore this opportunity to communicate to their consumers. Social media, like…

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Email tips and tricks for smart wineries

As a winery owner, the list of things to do is endless! With a vineyard to attend, vintage to undertake, wines to make, labels to be designed, bottles to be filled, tasting room to be operated, wine shows to enter, staff to manage and wines to sell.  The list goes on and there’s simply not…

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Free Tools for Awesome Social Media Content

When considering content creation there is one myth that needs to be dispelled; that engaging, jaw dropping social media content can only be created by graphic designers or specialised digital marketers. In this day and age, anyone can create fantastic content! It’s easier than you think to create the content you desire for your social…

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Big Data for Small Businesses

Big data, the tech buzzword that has been around for a number of years, is now more than ever shaping marketing strategies. The term defines the gathering of huge amounts of data on current or potential customers. Data is collected on individuals in every on-line action. The streamed movie you watched last night, the airport…

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Marketing Jargon – Let us Translate!

Marketing abbreviations can leave you stumped! A quick Google search should set things straight but as mentioned in our November blog Alphabet Soup of Age Demographics, sometimes it may be face saving for Baby Boomers and Gen X to have a little extra help when conversing with the younger generations! To help keep you in…

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