Case studies – content you can trust

In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and social media handles and feeds. There are many types of content and all are important, however, case studies have proved throughout time to be incredibly powerful in capturing the hearts…

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Black Friday and Cyber Monday

The spending frenzy phenomenon that now has started to see Australian consumers starting to spend big. What is Black Friday? Black Friday is the day after Thanksgiving and, like the holiday, it originated where the consumer is always right – the United States of America. It dates all the way back to the early 1950s,…

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Creating a Business Style Guide 101

  How does your business look on paper? A common issue among emerging businesses is forming a consistent, professional and clear image, especially when it comes internal documents where visual formatting may seem like a superfluous job. A style guide provides a manual for your employees how to format company materials to create an integrated…

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Top Tips for Thumbstopping Images Online

You’ve heard the saying “a picture paints 1,000 words”.  Nowhere is that more true than in today’s digital world. We’re living in the age of the digital revolution where business and brands are competing with unprecedented levels of information, content and imagery which is being generated to capture the attention of target audiences. Did you…

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It’s good practice to be green

How wineries of today are using environmental credentials to gain a marketing advantage Sustainability and environmental consciousness has been gaining ground in the wine industry for a least a decade, and as the vintages fly by, it continues to gather momentum. Employing sustainable practices, looking after the land, reducing environmental impact, and the mandate of…

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Top tips for successful wine distributor relationships

So, you’ve found a distributor to help you sell your wine brand, but now what? Contrary to popular belief the wines will not sell themselves, even if they are smashingly good (although this does help), and a distributors sales team often has a busy book of “other wine” brands competing with yours. So how do…

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Get social! The growing importance of social media for a wine brand

The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and in a world that is influenced more and more by social media platforms, wineries can no longer afford to ignore this opportunity to communicate to their consumers. Social media, like…

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Email tips and tricks for smart wineries

As a winery owner, the list of things to do is endless! With a vineyard to attend, vintage to undertake, wines to make, labels to be designed, bottles to be filled, tasting room to be operated, wine shows to enter, staff to manage and wines to sell.  The list goes on and there’s simply not…

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