Does sponsorship make sense as a marketing tool?

Most major events these days have the support of major sponsors. Sponsorship provides brands with an amazing platform for exposure and awareness. In return, many of these events must receive a level of corporate support to be able to take place. Sponsorship, as a part of a broader marketing strategy, is becoming increasingly effective as…

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How to adapt your Marketing during a crisis

I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of a new decade, and with a neat symmetric sounding moniker, for me and for many others, it was filled with the promise of great things both personally and professionally. Now…

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Top 10 streaming options while in isolation

With so many people staying at home due to the COVID-19 pandemic we have created a list of the top 10 streaming platforms available currently, in no particular order; Netflix Arguably the most well-known and used streaming platform worldwide, Netflix offers thousands of movies and TV shows to binge-watch for the standard rate of $10…

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Social Distancing – what is it and how will it impact our society?

Social distancing is a term we have not experienced before, however, amongst the recent outbreak of the COVID-19 virus, public health authorities across the globe have recommended we adopt social distancing into our work and social lives making this practise a household discussion. The intent is to slow the spread of this highly contagious pathogen…

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The Apps that have saved us this week!

The Giraffes are lucky enough to be able to work from anywhere – where there’s a laptop, phone and internet connection! Which has been invaluable this week but it also means our screen time on our phones has gone way up (thank you Apple screen time for the reminder). Like many work from homers (see…

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Social Distancing Survival Kit

Who would have thought we would be developing a survival kit for social distancing?  I mean where did those words come from anyway? According to the Merriam-Webster Dictionary, the first known use of the term social distancing was defined in 2003 as: “The practice of maintaining a greater than usual physical distance from other people…

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Coping with the immediate impacts of COVID-19 as a business

When the impacts of Coronavirus (COVID-19) only extended to our toilet paper supplies and travel plans, it was easier to proceed as usual. In true Australian fashion, we laughed at memes on the toilet paper shortage as a way to lighten the situation.     As weeks have passed, the impact of COVID-19 has firmly landed on our…

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Podcasting: a final word

If you haven’t yet had a chance to check out our Purple Giraffe Podcasting Series, don’t fret! Here’s a final run-down which provides the absolute essentials, or give you a chance to review everything important if you’ve been keeping up to date!   What is podcasting? Podcasting is audio broadcasting on the internet which works…

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