The basics – what is podcasting?

Have you ever been asked to create something which you’ve hardly heard of before? Or maybe you’ve experienced the pressure of having to keep up with today’s ever-changing technological world? I experienced this very thing when asked to create a podcast and had no idea where to start! I know podcasts are rising in popularity…

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A beginner’s guide to SEO

As a current university student with marketing aspirations, it seems remarkable, but I had never heard of the term SEO, otherwise known as Search Engine Optimisation, until recently. Now, when nearing the end of my marketing degree, and I find myself applying for marketing internships and marketing related positions, I’m confronted by the blank space…

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Capturing your audience’s attention

THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital marketing space, you’ve probably discussed the idea of “quality content”. This is partly because marketers love talking shop but also because it is a huge topic in the rapidly evolving…

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Making the most out of your images for Facebook Advertising

Choosing the right image for your Facebook Advertising is not only essential to your campaigns success but incorrect images can lead to your ad being declined! So, it is best to be aware of Facebook’s requirements. The key thing to remember is less text is better. Too much copy is distracting and can cause Facebook…

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The first taste is almost always with the eye!

Why labeling and packaging in the wine game has become so important. Wine consumers are a mixed bag. Some are highly educated and very knowledgeable about the wine industry and the offerings available. Others are not and only seek a drop that tastes good and doesn’t break the bank. Everybody else sits between these two…

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All about Instagram’s latest move to test hiding likes

Last Thursday, Instagram took Australia by storm implementing its new testing of hiding the number of likes on posts on the platform. Since then there has been immense speculation and opinion on how this will affect businesses’ marketing efforts. At Purple Giraffe, we strongly believe social media should always be a tactic in a greater…

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Social Listening – what is it and why is it important?

Since the rise of social media, and its importance to brand image, product placement and marketing in a modern day setting, it has become critical to understand what is being said and felt by audiences on these platforms. This has been termed social listening. As in all things marketing and sales, if you are not…

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