Telehealth – is it here to stay?

Recently Purple Giraffe undertook the above poll on our LinkedIn page, asking for thoughts on telehealth, both as a concept and its application in today’s pandemic affected world. The results were resounding.  Of those who responded, an overwhelming 71% declared that health care providers should offer telehealth as an alternative in their patient care regime,…

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99 Social Media Content Ideas

Stuck for content ideas? Below is a list of 99 content ideas for your social media pages: Share a blog from your website Share a meme Share a quote Share a testimony Share your company culture Share customer reviews Share trusted third-party content Share trusted influencer content Share government information Share region-specific information Share industry…

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How to rank higher on Google

A recent poll held on the Purple Giraffe LinkedIn page asked the question “what keeps you awake at night?” The number one result? How to rank higher on Google. Here’s all the results: 36% – How to rank higher on Google 27% – How to get more customer leads 18% – Increasing engagement on social…

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Everything you need to know about Podcasting!

Over the past few months we have shared in a series of blogs everything you need to know about Podcasting. If one of the blogs grabbed your attention but you missed some along the way we’ve brought them all together here in a mega blog! It’ll tell you almost everything you need to know to…

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SEO vs SEM: What’s the Difference & Why Should You Care?

The world of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can often leave your head feeling sore; acronyms created to make life easier often lead to even more confusion!  Let the Giraffe’s break it down for you so you can feel empowered in all areas of your businesses marketing – even the more…

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Developing your Unique Selling Proposition (USP)

In essence, your Unique Selling Proposition (USP) is what makes your product or service different from your competitors.  It helps to define your company’s unique position in the marketplace.  It is an important part of creating pricing power and understanding what it is about your business/product/service that consumers genuinely love. It will also help build…

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10 ways to help you get seriously social

Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today social media is the norm and it should be part of the marketing strategy of every business, no matter what size. If you are not using social media, you are…

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Does sponsorship make sense as a marketing tool?

Most major events these days have the support of major sponsors. Sponsorship provides brands with an amazing platform for exposure and awareness. In return, many of these events must receive a level of corporate support to be able to take place. Sponsorship, as a part of a broader marketing strategy, is becoming increasingly effective as…

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How to adapt your Marketing during a crisis

I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of a new decade, and with a neat symmetric sounding moniker, for me and for many others, it was filled with the promise of great things both personally and professionally. Now…

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