Eight tips for creating a successful podcast

In this blog, we guide you through our top eight success factors when it comes to creating a podcast. Having a focused topic It’s easy to get carried away when it comes to podcasting so your best bet is to keep the focus on a single, narrow area. This will simplify your planning, particularly when…

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Banding together in a crisis. What your business can do.

Image: Mogo Zoo, Chris Staples (Donate to Mogo Zoo’s Official Recovery Fund )   In what is typically a time for relaxation, reflection and renewal, the new year – and new decade – in Australia has commenced with the nation’s attention firmly focussed on the bushfire crisis unfolding across the country.   Our Christmas holiday period…

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Why podcasting is an important marketing tool

Podcasting is a unique marketing tool because it gives your business a competitive edge in today’s growing technological world. Podcasts last a lifetime: If full of entertaining and relevant content podcasts do not expire, EVER! This is important for marketers and content creators because it means a well-optimised podcast embedded into your website will last…

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The ultimate guide to podcasting

Let me guess … you know what a podcast is and why you should start one, but now you’re asking yourself how and with what do I start one? To help we’ve put together a step-by-step guide that will sharpen your thinking, provide you with the basic mechanics of how to get started, and have…

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The basics – what is podcasting?

Have you ever been asked to create something which you’ve hardly heard of before? Or maybe you’ve experienced the pressure of having to keep up with today’s ever-changing technological world? I experienced this very thing when asked to create a podcast and had no idea where to start! I know podcasts are rising in popularity…

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A beginner’s guide to SEO

As a current university student with marketing aspirations, it seems remarkable, but I had never heard of the term SEO, otherwise known as Search Engine Optimisation, until recently. Now, when nearing the end of my marketing degree, and I find myself applying for marketing internships and marketing related positions, I’m confronted by the blank space…

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Capturing your audience’s attention

THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital marketing space, you’ve probably discussed the idea of “quality content”. This is partly because marketers love talking shop but also because it is a huge topic in the rapidly evolving…

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Making the most out of your images for Facebook Advertising

Choosing the right image for your Facebook Advertising is not only essential to your campaigns success but incorrect images can lead to your ad being declined! So, it is best to be aware of Facebook’s requirements. The key thing to remember is less text is better. Too much copy is distracting and can cause Facebook…

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The first taste is almost always with the eye!

Why labeling and packaging in the wine game has become so important. Wine consumers are a mixed bag. Some are highly educated and very knowledgeable about the wine industry and the offerings available. Others are not and only seek a drop that tastes good and doesn’t break the bank. Everybody else sits between these two…

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