If you haven’t yet had a chance to check out our Purple Giraffe Podcasting Series, don’t fret! Here’s a final run-down which provides the absolute essentials, or give you a chance to review everything important if you’ve been keeping up to date! What is podcasting? Podcasting is audio broadcasting on the internet which works…
Once your podcast is finalised, it’s time to promote it! With over 30 million podcast episodes out there, it’s important to do anything and everything you can to appeal to the right listeners. We’ve got some top-tips that you can use to stand out. Leverage your design First things first – a catchy name, appealing…
Every podcaster makes a mistake at some point in their podcasting journey. Whether it’s an editing mishap or forgetting to give listeners a call to action, remember it’s not the end of the world. To help you get it right, here we outline seven common mistakes to avoid in podcasting and how you can overcome…
In this blog, we guide you through our top eight success factors when it comes to creating a podcast. Having a focused topic It’s easy to get carried away when it comes to podcasting so your best bet is to keep the focus on a single, narrow area. This will simplify your planning, particularly when…
Image: Mogo Zoo, Chris Staples (Donate to Mogo Zoo’s Official Recovery Fund ) In what is typically a time for relaxation, reflection and renewal, the new year – and new decade – in Australia has commenced with the nation’s attention firmly focussed on the bushfire crisis unfolding across the country. Our Christmas holiday period…
Podcasting is a unique marketing tool because it gives your business a competitive edge in today’s growing technological world. Podcasts last a lifetime: If full of entertaining and relevant content podcasts do not expire, EVER! This is important for marketers and content creators because it means a well-optimised podcast embedded into your website will last…
Let me guess … you know what a podcast is and why you should start one, but now you’re asking yourself how and with what do I start one? To help we’ve put together a step-by-step guide that will sharpen your thinking, provide you with the basic mechanics of how to get started, and have…
Have you ever been asked to create something which you’ve hardly heard of before? Or maybe you’ve experienced the pressure of having to keep up with today’s ever-changing technological world? I experienced this very thing when asked to create a podcast and had no idea where to start! I know podcasts are rising in popularity…
In an increasingly competitive modern day wine world, wineries are always on the hunt to grow customer count and enhance brand loyalty. In order to achieve this, wineries need to consider the full customer experience and identify how the consumer takes the journey from discovery to purchase. Wineries must sell more than a bottle of…
As a current university student with marketing aspirations, it seems remarkable, but I had never heard of the term SEO, otherwise known as Search Engine Optimisation, until recently. Now, when nearing the end of my marketing degree, and I find myself applying for marketing internships and marketing related positions, I’m confronted by the blank space…