
Approach Marketing Like Netflix: A Fresh Perspective
Netflix has built its success on delivering highly personalised experiences that keep audiences engaged and coming back for more. Through constant experimentation, data-driven insights, and

Netflix has built its success on delivering highly personalised experiences that keep audiences engaged and coming back for more. Through constant experimentation, data-driven insights, and

In today’s world, employees are no longer just workers, they’re becoming the brand ambassadors of their companies. Through their social media posts, they’re creating authentic

AI has been the biggest conversation in marketing for the past two years. Every platform has launched a new tool, every software claims to be

In today’s digital landscape, your brand shows up everywhere. Paid ads, websites, EDMs, LinkedIn posts, landing pages, reels, stories and everything in between. With so

The digital landscape is constantly evolving and it feels like every time we check there’s a new AI update – with the latest edition of

Becoming a finalist, or winning an award is more than just a proud moment. It’s validation of your hard work, innovation, and commitment to excellence.

Tourism today is about more than just visitor numbers. Travellers are increasingly seeking meaningful, memorable and responsible experiences. In response, tourism operators are shifting their

In today’s world, a traveller’s first stop on their wine journey isn’t always the vineyard, it’s Google. Whether they’re searching for “best wineries near me,”

Why defining your ideal client avatars for marketing is key to success Not long ago, my dear friend and colleague, Sharon Ferrier of Persuasive Presentations,

At Purple Giraffe, we believe that informed decision-making is the key to achieving exceptional marketing outcomes. In today’s fast-paced digital world, data analytics has become

Social media is a powerful tool but its real potential is unlocked when it’s integrated into your overall marketing strategy. Rather than existing as a

When it comes to inspiring tourism travel decisions, user-generated content (USG) can be more powerful than any advertisement. It builds trust, showcases authentic experiences, and