How do you avoid ad fatigue?

Ad performance declines when people have seen an ad too many times resulting in fatigue. This happens especially fast on social media. Find out how to avoid it here.

We’re still buzzing…..

In case you missed it, our Head Giraffe Lynda Schenk was named Marketer of the Year in the 2018 Australian Women in Wine Awards in Sydney last week.  We’re still buzzing with this news and couldn’t be prouder of Lynda’s well deserved achievement! Take a look at the highlights and ‘best bits’ from the day…


That winning feeling!

We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay in Sydney. This award recognises excellence in implementing a marketing initiative, campaign or strategy. It’s in moments like these that I like to take a moment to reflect on the…


How to utilise short form video content

Short form video content is allowing brands to catch consumers attention in just 3 seconds. Learn how to use videos to allow consumers to learn and discover, build brand credibility or tell a real-life consumer story here.

The power of Case Studies

Case studies are a powerful way to highlight successful projects and communicate the real life value of your product or service. This can be particularly useful for B2B companies.  Learn more here.

Alexa? Google?

Google Home & Amazon’s Alexa Home Assistants are becoming a household staple- How can you take advantage of the untapped consumer engagement of voice marketing? Find out here