Feeling a little overwhelmed with the constant developments in technology? Take a moment to review & get inspired by some of the top marketing technology stories of 2018.
Think again, many brands such as 3M & Paypal are still using the power of Social Media to promote products that would traditionally be considered “boring”. Read more here.
Ad performance declines when people have seen an ad too many times resulting in fatigue. This happens especially fast on social media. Find out how to avoid it here.
In case you missed it, our Head Giraffe Lynda Schenk was named Marketer of the Year in the 2018 Australian Women in Wine Awards in Sydney last week. We’re still buzzing with this news and couldn’t be prouder of Lynda’s well deserved achievement! Take a look at the highlights and ‘best bits’ from the day…Details
We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay in Sydney. This award recognises excellence in implementing a marketing initiative, campaign or strategy. It’s in moments like these that I like to take a moment to reflect on the…Details
Short form video content is allowing brands to catch consumers attention in just 3 seconds. Learn how to use videos to allow consumers to learn and discover, build brand credibility or tell a real-life consumer story here.
Case studies are a powerful way to highlight successful projects and communicate the real life value of your product or service. This can be particularly useful for B2B companies. Learn more here.
Running an Instagram competition can be a fun way to boost your engagement on the platform and increase your reach by encouraging new likes. Get some ideas flowing hereDetails
The World Wide Web has been around for a while now. So it’s rare to come across a winery website that isn’t ticking all the boxes when it comes to creating a good first impression for visitors and, ultimately, delivering a sale, right? Not so! Take a look at Margot Stolle and Lynda Schenk from…Details
Google Home & Amazon’s Alexa Home Assistants are becoming a household staple- How can you take advantage of the untapped consumer engagement of voice marketing? Find out here