Friction is costing Australian businesses $29 billion a year

According to CMO, Friction is costing Australian businesses $29 billion a year. Consumers demand a level of convenience, speed and simplicity that didn’t exist a few years ago (think: UberEats), and any added friction in their purchase experience including poor communications, will lead them to abandon their purchase or straight to a competitor.  


Being authentic on Social Media

With more and more content, especially on social media. It’s becoming increasingly important to cut through with an authentic voice and create a meaningful community for your customers but how? Learn more here.  


Engagement is key for Facebook

More engagement not only shows a positive response from customers, but boosts your content within the Facebook algorithm. Facebook live videos offer a way to boost engagement with six times more interactions than regular Facebook videos. Read a guide on how you can utilise it here.

Take advantage of the Instagram Shopping feature!

Did you know 60% of users (that’s 600 million people) seek out and discover new products on Instagram? Take advantage of the new Instagram Shopping feature and tag your products directly in posts – taking customers directly to the item purchase page. Find out how here.    


FINALIST! Australian Women in Wine Awards

We’re delighted that Lynda Schenk, founder of Purple Giraffe, has been announced as a Finalist in the Marketer of the Year category of the Australian Women in Wine Awards 2018. We congratulate Shirley Fraser of Byrne Vineyard and Belinda Austin of Austin Wines as well and Lynda is honoured to be nominated alongside of these…


Pinterest for Business: 8 Strategies You Need to Know

It may not be a social media behemoth like Facebook or Instagram, but Pinterest is an important social platform with deep penetration in valuable demographics. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. According to eMarketer, only Facebook outranks Pinterest in terms of influencing social media…