5 Things Entrepreneurs should know about risk taking

“Well, as giraffes say, you don’t get no leaves unless you stick your neck out.“ What risks are you taking in your business? Entrepreneur Asia Pacific explores 5 things entrepreneurs need to know about taking risks. 1. Risk-taking is inherent in entrepreneurship. 2. There are different types of risks. 3. Some of your risks won’t pay off. 4. We’re inherently…

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Why cultivating diversity equals business success

“It’s well-documented that diversity in organisations translates to better results and significantly better culture,” says Sam McDonagh, country manager for Airbnb tells Marketing Magazine. Read more about how creating a workplace that cultivates differences can enable organisations to gain a competitive advantage in an ever-changing and increasingly competitive marketplace here.

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Think your business is not ‘instagrammable’? Think again!

Instagram-envy???  We all know the brands…. They’re cool, they’re fun—and they never seem to run out of ideas for creative Instagram content. Think your business isn’t ‘sexy’ enough for instagram – think again…. Check out these unlikely heros on Instagram (uncovered by Hootsuite) for some inspo!  

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Top Tips to protect your brand on Social Media

There can be risks associated with social media – both doing it and not doing it.  “Not doing it” is a risk mot businesses aren’t prepared to take….. Luckily, Hootsuite offers some information on the risks associated and top tips on how to avoid them and maintain security for your business. Read all about it…

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Data Protection: what you need to know to protect your business

Respectful use of data is increasingly important, especially in light of incidents such at the Facebook/Cambridge Analytica scenario. And achieving cut-through in a clutter and noisy market to reach your target audience and provide engaging and relevant content is a massive goal. Marketing spoke with Marketo chief customer officer Matt Zilli about competition, AI and how…

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Insider Tips on Linked In B2B marketing

Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want the tops tips from a Linked In insider? Marketing Magazine spoke to Linked In’s Director of Marketing Solutions, Prue Cox about lead generation, targeted content and marketing automation on LinkedIn and…

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1000s to 1000000s with influencer marketing

Influencer marketing is the talk of the town right now, but what is it all about? Learn in Marketing Magazine how Social Soup’s Sunbite’s campaign used social influencers to achieve these outstanding results: The campaign reached 2300 targeted sampling influencers and 50 micro influencers, who then delivered a combined reach of more than 1.2 million…

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