Pennycuick Consulting
Case Study
Purple Giraffe marries clear, informative copy with engaging design to enhance and take communications with your potential clients to the next level.
Project overview
Pennycuick Consulting identified the need to produce updated promotional material that clearly identified their business and services offered, and that reflected on their website.
The ultimate aim of this process was to create an informational selling tool to attract new clients and to extend and upsell existing clients by:
- updating their collateral to properly communicate their specialised services
- creating a professional and consistent look and feel – including use of language and professional terms.
Purple Giraffe, along with it’s trusted suppliers, undertook a number of processes to achieve these goals, such as:
- Writing and editing a clear, yet detailed text document that informs and holds the attention of the reader.
- Developing succinct, engaging branding across a suite of marketing applications.
- Creating simple infographics for ease of understanding concepts and processes.
- Adapting the already existing website to reflect the new look branding, format and structure.
Outcomes
Purple Giraffe created and delivered an engaging and professional brand story and promotional brochure that communicates key concepts to Pennycuick Consulting’s target markets, both in print and electronically.
The brochure has provided a simple and clear
sales tool that distills niche skill sets, services and outcomes that can be expected when working
with Pennycuick Consulting.
Pennycuick Consulting have since expanded their client list and re-engage clients that they have previously worked with.
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