About us

About Purple Giraffe

Purple Giraffe provides end to end and collaborative marketing consulting services. We genuinely partner with businesses, working with them as if we are their dedicated marketing manager, drawing on our proven ability to formulate actionable marketing plans and tactics, brand strategies and marketing communication plans that build brand equity, growth and profitability for our clients.

With proven expertise and over 60 years of combined experience in marketing across all of its disciplines, the Purple Giraffe team understands how to build and grow the connections between your target consumers and your brand.

Purple Giraffe is strategically driven and adapt our offering to suit each individual client’s needs, with their specific target market(s) in mind. We will help you drive brand awareness, increase social engagement and drive traffic to your website, through the execution of tactical elements within a tailored social media plan aligned with your strategic direction.

The Purple Giraffe team is skilled at content creation, focused on creating an integrated content strategy to fit within your overall marketing strategy.

Integrity
Trust
Fun

What we stand for

At Purple Giraffe we work with you, one on one, to create marketing and sales programs that are aligned to your business objectives. Purple Giraffe will seek outcomes that are manageable for your business needs today, and that are scalable into the future.

We are practical

At Purple Giraffe, our marketing approach is succinct, without waffle and action-bound. We work with you to create a solid actionable plan that will help guide you throughout the year. We are committed to your plan and will create a living document with achievable outcomes.

We are innovative

Our team has over 60 years of combined experience in an array of marketing disciplines. This means we can bring a broad depth of marketing understanding and business knowledge to your organisation. Your business will benefit from a fresh set of eyes, a different perspective and an alternative insight.

Gone are the days of fat marketing budgets; marketing spends must be efficient and measurable. This means innovation is critical to success in today’s information rich environment. Purple Giraffe strikes a balance of strategic and innovative thinking that will drive results.

We are creative

At Purple Giraffe, we value and practice creativity, which involves two processes: thinking, and then producing. Our in-house creative department seamlessly engages with the marketing team to ensure design work is an extension of your business strategy.

We are your partner

At Purple Giraffe we support each of our clients in their vision, passion and commitment to their brand and business. To us it’s not just work, we get invested in the journey. We share our clients’ dedication to every project with genuine enthusiasm, integrity, and loyalty. We are committed to following through to achieve a successful outcome as a part of your team, every time.

Our values

W.I.S.S.H.

We genuinely care

We genuinely care about the people/business we work with. Our motivation isn’t to make money, we are driven to help our clients reach their goals. We gain our energy and motivation from helping our clients to succeed. At Purple Giraffe, we have a team of people who think and behave this way.

Integrity

We value honesty, truthfulness and a commitment to do the right thing because a strong moral and ethical compass is at the heart of everything we do.

Solutions focussed

We seek to provide solutions that are practical, affordable and that work. We appreciate that not every business can afford a significant marketing budget, so at Purple Giraffe we work towards developing marketing strategies and tactics that are affordable for each individual client. We also ensure that we support the growth of our client’s business at a manageable pace.

We continually review our tactics to ensure they are reaching their desired targets. Every activity or marketing campaign that is executed by the Purple Giraffe team is measured and reviewed.

Stay in tune

At Purple Giraffe we support each of our clients in their vision, passion and commitment to their brand and business. To us it’s not just work, we get invested in the journey. We share our clients’ dedication to every project with genuine enthusiasm, integrity, and loyalty. We are committed to following through to achieve a successful outcome as a part of your team, every time.

Have fun

We like to have fun and aim to make working with us enjoyable as well as productive.

Laughter and a positive mindset are the best medicine for everything in life. If we are having fun and enjoying what we do, this will be reflected in our work. We work with clients that we genuinely like, believe in, and gain joy from working with.