Resources
Free marketing resources to step up your marketing game
The Purple Giraffe Team’s suite of free marketing resources will help you hit the ground running.
Marketing health check resources
The Purple Giraffe Team has developed a quick, simple and effective way to check your marketing pulse and with it, make an assessment if you need some loving care!
The questions will paint us a picture of where your organisation is at in terms of its marketing thinking, direction and assets. It will also provide us with the information to form a health care plan for the future to get your business in tip top marketing shape.
One page marketing plan template
The one page marketing plan enables you to develop a marketing plan that is succinct and concise.
Our one page marketing plan will help you develop the foundations of your marketing strategy to market your products/services to achieve the best outcomes for your business.
Target market
Defining your target market is critical to the success of your marketing strategy.
The clearer you are on who your target market is, the more effective and efficient your marketing strategy will be.
Image guidelines
They say a picture is worth a thousand words; but on social media a picture is worth even more. Do you know what size your image should be for each social media platform? If not, you could be missing valuable space to tell your brands story.
With a few simple tweaks, you could upgrade your imagery all on your own.
Digital image optimisation
By crafting images with the ideal format, size, and resolution, you captivate your audience and create a seamless user experience.
But that’s not all – web-safe file names play a crucial role too. Enabling assistive technology and search engines, like Google, to understand your image content enhances accessibility and boosts your search engine optimisation (SEO) rankings.
Discover all the tips and tricks to optimising your images and making them web-safe.
Social media strategic map
Social media is an essential way for companies to reach their consumers, and when done right, tells your consumers that your brand is active and focused on communications.
Our social media map will help you develop the foundations of your social media strategy to market your products/services to achieve the best outcomes for your business.
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