Our team

The Purple Giraffe team loves working with you one-on-one to build tangible and realistic marketing strategies, full of action, so you can reach your business objectives

We are a team, with a diverse range of skills and a genuine passion to help your business grow. When working with Purple Giraffe, your business will engage with one central contact. However, you can be assured that in the background all of our team will work together on your business to help see it flourish. This means that you benefit from a coordinated approach but can access the expertise of the entire team. Our motto is, when you win, we win.

Lynda Schenk

Head Giraffe

p: 08 8425 2970 (extension 1)
e: lynda@purplegiraffe.com.au

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large.

Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability.

Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category Finalist.

Alec Ursini

Marketing co-ordinator

p: 08 8425 2970 
e: alec@purplegiraffe.com.au

Alec has a passion for all things digital marketing, marketing strategy and blog writing. His favourite part of marketing is seeing the growth and development from working with a client.

Alec completed his Bachelor of Commerce (Marketing) degree at the University of Adelaide in 2021. To accompany his university studies; he completed multiple internships providing him with valuable experience and training in the digital marketing industry. His prior experience makes him a valuable addition to our digital marketing team. He is keen to apply his knowledge at Purple Giraffe and further investigate digital marketing and marketing strategy.

Alec enjoys spending his free time at the gym, trying new cafes and exploring the great outdoors with friends. We are excited to have him on board in 2022.

Alice Kerr

Marketing co-ordinator

p: 08 8425 2970
e: alice@purplegiraffe.com.au

Alice is a young marketing and communications professional with a passion for writing and content creation. 

After completing her Bachelor of Arts and majoring in English and History, Alice spent two years working within the communications and creative industries. She is now enhancing her skills by completing further study with a Graduate Certificate in Strategic Communications and is excited to continue extending this knowledge and passion within her work at Purple Giraffe. Her experience in these fields means that she is skilled at crafting the perfect content for clients across a range of social media and digital platforms. 

When she’s not working or studying, you can find Alice café-hopping along the coast, enjoying a (socially-distanced) drink and dance with friends, or trawling bookstores for the perfect guide to whichever topic has caught her fancy this week.

Alice Fulton-Sherriff

Marketing consultant

p: 08 8425 2970 (ext. 6)
e: alicefs@purplegiraffe.com.au

Alice is a passionate marketing professional with experience across tourism, hospitality and wine sectors. After completing a Bachelor of Public Relations in 2012, Alice found her professional calling and sought to pursue a career in helping to strengthen the marketing reach of developing, and burgeoning businesses alike.

She excels at leveraging opportunities and her creative approach results in an edge for her clients. She possesses a multi-faceted and dynamic skillset in marketing and has managed accounts across all platforms including PR, digital, paid and organic social media, content creation, event management as well as business development.

Alice loves to travel the world with her husband, watch documentaries (and some trash TV) and escape with their beautiful dog to their favourite coastal town, Carrickalinga.

Amanda Rice

Senior marketing consultant

p: 08 8425 2970 (extension 3)
e: amanda@purplegiraffe.com.au

Amanda brings to the Purple Giraffe team a wealth of experience and knowledge in marketing, communications and brand management. Having studied Wine Marketing at the University of Adelaide and worked across both family-owned and global blue-chip liquor businesses, she has a remarkable ability to take business strategies and translate them into actionable plans that are results-driven.

She is a high performing professional with over 20 years experience working across senior marketing roles for some of Australia’s most recognisable wine, spirit, beer and cider brands. Amanda has extensive experience in brand development, product innovation, leading teams and mentoring, customer experience and integrated marketing campaigns. She’s a strong leader with exceptional interpersonal and stakeholder management skills and the ability to meet and exceed business expectations.

In her spare time, she loves being a mum to her two beautiful children, pottering in the garden and exploring this beautiful country!

Bree Wood

Senior marketing consultant

p: 08 8425 2970 (ext. 8)
e: bree@purplegiraffe.com.au

Bree is an energetic, passionate, results-driven professional who has been helping to create and build brands for over 2 decades.

Having worked in senior marketing roles in both Australia and London, Bree has a thorough understanding of end-to-end marketing, with a breadth of experience across insights and innovation, product development and packaging, brand creation and management, development and implementation of integrated marketing campaigns, and sales.

An excellent communicator and a natural leader, Bree’s strength lies in developing and delivering solutions to meet customers’ needs.

Outside of work, Bree enjoys spending time with her family and friends, training at her local F45, and exploring the amazing world of food and wine.

Corinne O'Connor

Senior marketing consultant

p: 08 8425 2970 (extension 4)
e: corinne@purplegiraffe.com.au

With extensive experience at operational and corporate levels for international brands, Corinne’s vision of marketing is 360 degrees. She likes to understand the big picture before going into detail, going back and forth until the strategy is sharpened, and translating business objectives into practical and achievable action plans. In particular, she excels at converging the digital with the in-person customer experience and activating each marketing channel to optimize results for the client company.

Corinne completed her MBA at ESSEC Business School in Paris, where she focused on Marketing and Strategy Management. She subsequently developed her career working with brands in Europe and North America, particularly in the travel and tourism sector.

During weekends, she likes to gather her friends around a beautifully laid table, enjoying good food and excellent wine, and talking about art, design, life and the universe.

Fadila Valiyff

Marketing co-ordinator

p: 08 8425 2970 
e: fadila@purplegiraffe.com.au

Fadila is a young rising Marketing and Communications professional as she comes to the end of her Bachelor of Marketing and Communications degree at the University of South Australia.

With a passion for copywriting and social media marketing, Fadila finds helping clients achieve their marketing goals a reward in itself. Her can-do attitude and commitment to bring brands to life, allows her to work efficiently and expand her knowledge and passion within her work here at Purple Giraffe. Fadila has a strong value for developing genuine connections, ensuring each client is represented in their own special way across their marketing content.

In her spare time, you’ll catch Fadila meeting up with friends to check out the newest trending brunch spot, going on adventurous trips to hidden local gems or spending the night in with a few movie classics!

Kelly Wagner

Senior marketing consultant

p: 08 8425 2970 (extension 2)
e: kelly@purplegiraffe.com.au

Kelly has a unique and enviable range of skills to offer Purple Giraffe’s clients. Having not only set-up from scratch and managed both ecommerce and services businesses herself, and with qualifications and experience in leading, managing and influencing people as a business coach and mentor, her strategic impact is remarkable.

During her career, Kelly has gained experience in a senior leadership capacity across the private and public sector in coaching and mentoring, business development, sales and marketing, customer service, consumer protection and advocacy, legal and regulatory compliance, project management, operational & strategic planning, budgeting and reporting, and stakeholder management.

Kelly is also experienced and knowledgeable in the now increasingly important social media aspect of marketing and brand management and has mastered creating, building and managing multiple social media platforms within a single campaign and strategy.

Kurt Schenk

Marketing co-ordinator

p: 08 8425 2970 
e: kurt@purplegiraffe.com.au

Kurt is the youngest member of the Purple Giraffe team and is passionate about offering a unique perspective in assisting our clients to achieve their digital media and marketing goals. Raised within the ‘Giraffe family’ (quite literally) Kurt applies his outgoing and eccentric attitude to assist our team with all thing’s digital.

Kurt has a solid knowledge of business within the ecommerce sector, having set up from scratch and managed his own small business. With extensive experience and training within a vast array of digital marketing platforms, Kurt effectively applies his knowledge to promote and manage the online presence of many Purple Giraffe clients.

In his spare time, you’ll find him getting a workout in at the local gym, curled up with a book in hand or out getting drinks with friends. Currently completing dual undergraduate degrees in Law and Philosophy, Politics & Economics (PPE), Kurt’s confidence and knowledge of business strategy and marketing is expanding daily.

Laura Lloyd

Social media marketing manager

p: 08 8425 2970 (extension 5)
e: laura@purplegiraffe.com.au

Laura is a social media and digital expert with significant experience in the social and digital space having worked within a variety of different industries.

Laura believes in nimble, engaging, social-first content. Passionate about social media and content, Laura’s journey has led her to join the Purple Giraffe team. Having worked in the industry for over seven years Laura has gained skills in custom content creation, social media and community management, social media and digital strategy, influencer and ambassador management, audits and social media consultation, client and account management, copywriting, social media campaigns, paid advertising, reporting and in-depth analytics.

Her experience in the industry has allowed her to gain in-depth knowledge into the social media, marketing and content world. 

Nic Tsakalos

Marketing co-ordinator

p: 08 8425 2970 
e: nic@purplegiraffe.com.au

Raised in a family of wine connoisseurs and now developing his own passion for all things wine, Nic brings an analytical mind perfect for digital media reporting and performance evaluation. With a wealth of knowledge in building and managing bespoke digital solutions for Purple Giraffe’s clients, his projects are designed to maximise benefit whilst being mindful of costs and requirements.

Nic has experience in running community legal clinics, having worked in the Adelaide Legal Outreach Service and the Administrative Appeals Tribunal Legal Advice Service. He has a double degree Bachelor of Laws and Bachelor of Commerce (International Business), and a Diploma in Languages (Chinese Studies) from the University of Adelaide, and is currently completing his Master of Laws.

Sarah Christie

Marketing consultant

p: 08 8425 2970 (extension 7)
e: sarah@purplegiraffe.com.au

Sarah comes to Purple Giraffe team with a broad range of knowledge in marketing, branding, communications, and strategy. She comes from a diverse range of experience across multiple industries; hospitality, agriculture, wine, health and wellness and online retail giving her a well-rounded skill set specialising in consumer marketing. Sarah’s wide-ranging experience goes beyond traditional and digital marketing, but also events, e-commerce, budgeting, product launches, new product development and project management.

She completed her studies in Marketing and Finance at Flinders University and has a great ability to think outside the box and is passionate about all thing’s product and consumer marketing.  Having both a numbers and creative brain, she is a strategic thinker and enjoys getting into the detail to get the best results.

In her spare time, she loves exploring all of the amazing food and wine offerings South Australia has to offer, tuning out with music and a good book, a round of golf and Sunday morning walks with her fur baby in search of a good coffee.

Simone Davis

Graphic designer

p: 08 8425 2970
e: info@purplegiraffe.com.au

Our quiet achiever, Simone loves designing everything and anything.  Simone has been designing exceptional, down to earth creative and professional visual communication, advertising/marketing and photography services for over 17 years. 

Lynda has been working with Simone as a graphic design for over 10 years and is so pleased that she has now joined the Purple Giraffe tower.Her creative abilities sees her designing a variety of collateral including:

  • Logo’s
  • Style guides
  • Packaging
  • Canva, MailChimp and other platform templates
  • Social media collateral
  • Brochures
  • Merchandise

Basically, anything you can think of, Simone has had experience in designing it.