Let’s say your business had an amazing, life changing product that stuck out from the rest.
It could be a Doritos printer, a purple giraffe that did your laundry, or a machine that would be able to delicately detail the meaning of life in one sentence – and no, not ChatGPT.
You have this amazing product or service that you would like people to spend their hard earned money to take it off your hands.
Now let’s pretend your product was out on the market, ready and waiting on the online shelves, begging to be sold.
And yet, your sales?
Non-existent.
Zilch.
In the marketing game, it doesn’t matter how life changing, beneficial or purple your product/service is – if your customers can’t find it, they can’t buy it.
Search Engine Strategy relates to making your online presence more searchable so potential customers looking for products or services related to your business can see you clearly at the top of their search results.
On social media, this applies to your page being perched right at the top of an Instagram or Facebook search.
Having your social media search engine optimised (SEO) will not only drive more clicks to your page (and exposure to your products) but if you happen to create content users like, it’ll work threefold on having your brand’s posts recognised, shared, and searched for.
Here are four ways your business can utilise your social media strategy to improve your SEO online presence.
Optimise your Bio
Your bio is the online ‘front desk’ for your brand and should showcase your company name, mission, products, and if you’re feeling it, something clever to finish. Ensure you utilise important keywords that tie into your industry, as this will boost your SEO!
We have our fundamentals here at the Purple Giraffe Tower – marketing, marketing consultant, and outsourced marketing.
What else do we have? The specific keywords – digital media management, wine marketing, marketing services, social media, etc.
Your bio should also have plenty of options for your users to channel surf.
In all, remember, keep it informal, but informed – short, sharp, and linked to other channels (website, blog, ‘As seen in @..’).
Sharing is Caring
Your users should be able to access your social media accounts through your website, and vice versa. When consumers share your content or products through their personal social media platforms, it adds a layer of authenticity to your brand and provides a slice of unpaid exposure from one of your loyal (or first-time) users.
Creating marketing efforts on the benefits of your product and services are useful, it’s what marketing is there for.
But ask yourself this.
Are you more willing to trust a brand that your friend has recommended, or one that Chris Hemsworth is advocating for?
Having your social, website or blogging content organically shared is a sure-fire way to be seen as a trusted source for your product or service – and it’s just as easy as this.
Adapt to your Platform
Gone are the days where all we had to worry about was our top 8 My Space friends and page theme to have our social media in check. Now we have a plethora of digital platforms that all have their own unique cogs to correctly spin.
YouTube? Keywords and phrases need to be in the video file name (iphone-20-release-date.mov) with elaboration and reaction in the title ‘The New iPhone 20 Release Date (I Was Shocked!)’
TikTok? Triple dip your keywords – text, alt text, voice.
Instagram? Hashtags, hashtags, hashtags!
Want to know more? Take a look at Hootsuite’s detailed list here.
Have a NAP
Go on, treat yourself.
When creating your online profile, Google Business Profile (formerly known as Google My Business) will want to reach out and ask for details on your business’s citations – name, address, phone number (NAP).
On top of this, Google will check any linked social media accounts to concrete this information, which means your NAP should carry over to your social media profiles.
Remember, the more times Google can align your NAP, the higher chance its robots will trust your website being in that location.
While this simple act of data input seems elementary, this is absolutely vital in proximity marketing and having your website among the top of the search page – especially if your business is providing everyday essentials.
We’re all a victim of the mindless local search:
‘Bahn Mai near me’
‘Car batteries close by’
‘Samsung fridges Adelaide’
‘Puffer jackets CBD’
We tend to be vague and leave all of the work to the search engine, so make sure they know your name, address and phone number in as many verified platforms as possible!
Taking Action
As you implement your search engine strategy, it is important to remember that improving your social media can improve your SEO in the long run.
Start off with our top tips and you will slowly see your SEO skyrocket! Be sure to keep an eye on your results, check your traffic, search ranking and audience needs to validate your strategy.
And if this seems a bit too complex for your liking our expert team of professionals are here to help take your business to the next level. Contact us today.
