Creating a winning social media strategy on a small budget

Lynda Schenk
19 July, 2023

We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements of wage increases and Australia’s cost of living increasing by seven per cent. Small-and-medium-sized businesses have felt the effects with most struggling to compete against larger businesses.

To take the burden off your already compressed budget, our Head Giraffe, Lynda Schenk, shares some tips on how to create a winning social media strategy in her recent article published on Inside Small Business. This article has also featured on the Inside Small Business news brief.

Developing and implementing an effective (and budget-conscious) social media strategy can help you connect with target audiences, build a firm brand presence, and ultimately offer online validation for your target market.

So where do you start?

View the full article here.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.