Digital image optimisation
Digital image optimisation tips
Did you know high-quality, low file size images are a game-changer? Digital image optimisation increases user engagement and ensures fast page loading times. By uploading images with the ideal format, size, and resolution, you captivate your audience and create a seamless user experience.
But that’s not all – web-safe file names play a crucial role too. Enabling assistive technology and search engines, like Google, to understand your image content enhances accessibility and boosts your search engine optimisation (SEO) rankings.
Discover all the tips and tricks to optimising your images and making them web-safe.
Download our guidelines below and watch your online presence soar to new heights!
Digital image optimisation
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Frequently Asked Questions
What is digital image optimisation?
Digital image optimisation is the process of preparing and refining images, so they load quickly, display correctly across devices and support search visibility. At Purple Giraffe, our digital image optimisation ensures your visuals enhance user experience without compromising performance or brand quality.
Why is digital image optimisation important for website performance?
Images that aren’t optimised are one of the most common causes of a slow website. Digital image optimisation improves page speed, usability and accessibility, helping reduce bounce rates and ensuring your site performs as well as it looks.
How does digital image optimisation support SEO?
Digital image optimisation plays an important role in SEO by improving load times, enabling proper image sizing and supporting search engines through correct file naming, formats and metadata. Optimised images help your website rank more effectively while still delivering strong visual impact
When should I look into optimising my digital images?
Your digital images should be updated whenever you build a website, refresh your website image or experiencing performance issues - like slow page speed. It’s particularly valuable if you’re using high-quality imagery, e-commerce platforms or content-rich websites where visuals are central to the user journey.
How does Purple Giraffe approach digital image optimisation?
Our approach to digital image optimisation balances performance with presentation. We ensure images are correctly sized, formatted and implemented so they support accessibility and brand consistency - all while integrating seamlessly with your broader digital and marketing strategy.