Alex Banitsiotis, Author at Purple Giraffe

Harnessing Data Analytics for Smarter Strategic Marketing Decisions

Data Analytics in Marketing: How to Turn Insights into Success

Alex Banitsiotis 10/03/2026

At Purple Giraffe, we believe that informed decision-making is the key to achieving exceptional marketing outcomes. In today’s fast-paced digital world, data analytics has become

Instagram in 2026: The changes you need to know

Alex Banitsiotis 16/01/2026

If Instagram has felt different lately, you’re not imagining it. The platform has shifted from algorithm-first to AI-first. That changes the game for businesses and

Marketing in 2026: What’s going to matter?

Alex Banitsiotis 15/01/2026

If there’s one thing we know about marketing heading into 2026 it’s this: doing more won’t be the answer. This year will be shaped by

Alex Banitsiotis

Data Analytics in Marketing: How to Turn Insights into Success

Instagram in 2026: The changes you need to know

Marketing in 2026: What’s going to matter?

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