Lynda Schenk

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and

It’s well known that the personal branding of a winemaker can be critical to it’s success, particularly for the smaller, and often more personalised, wine

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it,

LinkedIn is proven to be one of the most widely utilised social media platforms in today’s modern business world. Its designs actually facilitate effective networking

One of the phrases people use to determine your perspective about something is if you are “glass half full or glass half empty” person. Traditionally,

Over the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased

Pinterest is a popular image sharing site with exclusive social media features. It has been creating a buzz in the social media marketing community due

China’s social media landscape is vastly different when compared to the United States and Australia. USA and Australia boasts two to three major social media

Social media marketing is extremely effective, as long as your copy stands out. You don’t need to be a professional at copywriting, but you will

In 1996, Bill Gates was quoted as saying “Content is King” and the same is true today, over 10 year on. But what is Content

If you want to maximise your product/service potential, you need to first have an in depth understanding of your target market. Who you are selling