In today’s ever-evolving digital world, the rules of marketing have changed. Content creators are at the forefront of this transformation. Once considered side players in
When it comes to inspiring tourism travel decisions, user-generated content can be more powerful than any advertisement. It builds trust, showcases authentic experiences, and keeps
Short-form video content is no longer just a trend, it’s a powerful tool for businesses looking to grow their brand, build deeper connections with their
Meta has launched Andromeda, one of the biggest updates to Facebook and Instagram advertising in years. It changes how ads are delivered, how audiences are
Feeling like your brand is starting to feel a bit stale? Maybe your business has evolved, but your brand identity hasn’t quite kept up. Perhaps
On Wednesday, 29th October 2025, we hosted another engaging edition of The Tower Table at The Adelaide Pavilion, where Purple Giraffe’s Marketing Consultant, Chloé James,
Purple Giraffe is proud to announce that we have been awarded the Founders Family Business Award for South Australia and Northern Territory 2025. Presented by
How to create content that ranks and converts Writing for Search Engine Optimisation (SEO) isn’t about cramming keywords into a paragraph or tricking Google with
When you’re unsure of something or exploring a new city, what’s the first thing you do? Most of us instinctively reach for our phone, laptop,
In a world where viral videos and trending posts dominate social feeds, it’s easy to assume that “going viral” is the ultimate measure of social
Golden arches. Red and yellow. Crunchy fries. That’s all it takes for your mind to jump straight to McDonald’s. This is the power of consistency
Purple Giraffe is proud to announce that we have been selected as a finalist in two categories of the 2025 Fremantle Chamber of Commerce Business
