Clarke Energy Australia | Diggers and Dealers

Case Study

Clarke Energy Australia

Elevating Clarke Energy’s presence and visibility at the Diggers & Dealers Mining Conference in Kalgoorlie through a bold, memorable video activation as the Cocktail Party Sponsor.

January – September 2025

Clarke Energy Team at the Diggers and Dealers Conference 2025

Project overview

Clarke Energy, a global leader in distributed energy solutions, engaged Purple Giraffe for the seventh consecutive year to elevate their sponsorship presence at the Diggers & Dealers Mining Conference in Kalgoorlie. As the Cocktail Party Sponsor, Clarke Energy sought to stand out from the crowd with a bold and memorable activation.

The brief was unconventional: create a video completely unrelated to Clarke Energy’s core business, designed purely to spark conversation and ensure they were the sponsor everyone remembered.

The objective was to design, coordinate, and execute an activation that would:

  • Capture attention and generate word-of-mouth buzz at Diggers & Dealers
  • Showcase Clarke Energy’s willingness to innovate and think differently
  • Reinforce Clarke Energy’s sponsorship presence at both the cocktail event and booth
  • Use AI creatively to deliver a unique, high-quality, and unforgettable video experience

 

To achieve these goals, Purple Giraffe partnered with Creativa, a creative agency, to develop a 1-minute 30-second, AI-driven video that captivated attention, showcased Clarke Energy’s commitment to innovation, and entertained the conference attendees.

In addition to the video, Purple Giraffe designed physical activations, such as themed props and a vibrant booth installation, to bring the theme to life and fully immerse attendees in the experience.

The activation centrepiece

Outcomes

Purple Giraffe successfully managed the activation, ensuring Clarke Energy’s sponsorship stood out and created a lasting impression. The results included:

  • Increased Visibility: The AI-driven, playful Mexican-themed video sparked fantastic feedback, generating ongoing conversations about Clarke Energy’s creative approach to event activation.
  • Event Marketing Impact: Clarke Energy’s sponsorship presence was elevated, allowing them to differentiate themselves from competitors and become the sponsor attendees would remember.
  • Brand Positioning: The activation positioned Clarke Energy as a bold, innovative company, showcasing their willingness to think outside the box.
  • Engagement: The blend of digital creativity with physical activation ensured a fully immersive and memorable experience for attendees.
Clarke Energy Australia celebrating at Diggers and Dealers

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