Minge Funerals
Case Study
Project overview
Minge Funerals has been serving the Murray Bridge community and surrounding regions for more than 90 years. As a proudly family-owned and operated business, they are known for providing compassionate, personalised care with integrity and respect. Despite this long-standing reputation, their previous website had become outdated, with poor SEO performance, limited functionality, and a lack of clear calls to action.
To ensure their digital presence matched the strength of their legacy, the goal of this project was to redesign the website to better reflect Minge Funerals’ brand, enhance usability, and provide a supportive, user-friendly resource for families seeking funeral services.
In close collaboration with Minge Funerals and website developer Argon, Purple Giraffe delivered a redesigned website that resolved these challenges while reinforcing their identity as a trusted and compassionate leader in funeral services.
Key aspects of the project included:
- Branding: Incorporated the refreshed logo and branding materials to ensure the website design was cohesive and reflective of Minge Funerals’ ethos.
- Website wireframe: Structured the site to create a clear user journey, with intuitive navigation, content, and forms.
- Website copy: Developed empathetic, informative, and SEO-optimised content tailored to Minge Funerals’ audience.
- Photography: Commissioned a professional photoshoot to capture the warmth and professionalism of their team, chapel, and local community.
- Resources page: Added helpful guides and support materials for grieving families to strengthen engagement and organic traffic.
- Upcoming services page: Redesigned to feature images and heartfelt tributes, making service information more personal and meaningful.
Outcomes
The project not only modernised Minge Funerals’ online presence but also delivered strong results across engagement, visibility, and community connection:
- Improved user engagement: Clear calls-to-action and intuitive navigation encourage families to connect and access information easily.
- Enhanced SEO performance: Optimised content and structure improve search rankings, driving more organic traffic.
- Stronger brand positioning: The redesigned website reflects Minge Funerals’ compassionate brand identity while providing essential resources.
- Increased community connection: The updated upcoming services page strengthens ties with the local community through timely, meaningful updates.
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