Vitalis Legal
Case Study
July 2024 – February 2025

Project overview
Vitalis Legal is a Perth-based law firm known for providing approachable, reliable, and client-focused legal services. Ahead of their 10-year anniversary, the firm recognised an opportunity to strengthen its market positioning, streamline digital communications, and introduce a new service offering – a risk audit. However, their existing brand identity was inconsistent, their website framework outdated, and timelines were tight to deliver both a refreshed identity and an anniversary campaign.
Purple Giraffe was engaged to deliver a comprehensive marketing audit, brand refresh, and strategic communications roadmap. Our role was to build a professional yet approachable brand identity that reflected the firm’s values and could scale across all marketing channels.
To achieve this, we:
- Developed refreshed brand guidelines, including colour palettes, typography, and tone of voice, to ensure consistency across collateral.
- Designed and launched a new user-friendly website with improved structure, copywriting, visuals, SEO, and usability.
- Coordinated a professional photoshoot and video shoot to refresh the firm’s image library, creating assets for use across newsletters, social media, and internal templates.
- Planned and delivered a 10-year anniversary campaign that celebrated the firm’s milestone while launching the new Risk Audit service.
- Implemented structured digital marketing with consistent content pillars and social media activity to build visibility and engagement.
- Worked closely with the directors to balance professional credibility with a personable, client-friendly tone, ensuring outputs were both strategic and practical.
Outcomes
The partnership delivered a successful transformation of the Vitalis Legal brand:
- Refreshed brand identity: A clear, modern, and consistent visual and verbal identity now reflects both professionalism and approachability.
- Website upgrade: The redesigned website improved usability, SEO performance, and client experience, positioning the firm as forward-looking and accessible.
- Stronger digital presence: Social media engagement increased through structured campaigns and new branded templates.
- Milestone campaign: The 10-year anniversary campaign was delivered on time, strengthening relationships with clients, stakeholders, and networks.
- Service launch: The introduction of the Risk Audit service positioned Vitalis Legal as proactive and client-focused, diversifying their offering and increasing brand credibility.
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