Warrina Homes
Case Study
Redeveloping Warrina Homes’ Retirement Village Resident Welcome Guides by simplifying language, streamlining content, and introducing a refreshed design that ensures the guides are clear, accessible, and welcoming for residents and families while reflecting Warrina Homes’ Values of care and excellence.
March – September 2025
Project overview
Warrina Homes provides residential aged care services built on values of care, respect, and excellence. As part of their commitment to supporting residents and families, Warrina Homes identified the need to update their Resident Welcome Guides. These guides are essential tools designed to help new residents settle into their home and community by providing key information about facilities, services, and support resources.
The project sought to realign the Welcome Guides with Warrina Homes’ values while creating resources that were modern, professional, and accessible. Challenges included ensuring the guides reflected Warrina Homes’ culture – balancing operational information with warm communication, and capturing updated imagery of team members, facilities, and living areas.
Key Deliverables
- Full review of the existing guides, assessing clarity, consistency, and tone of voice.
- Streamlining content to remove duplication and highlight essential information for residents and families.
- Simplification of language to improve accessibility and readability.
- Introduction of a refreshed design that aligned with the Warrina Homes brand, using clear layouts, imagery, and consistent styling.
- Organisation and management of a photoshoot featuring talent, team members and facilities, creating versatile imagery for use in the guides and across other areas of the organisation.
- Collaboration with the Warrina Homes team to refine drafts and ensure the guides met both operational needs and resident expectations.
Outcomes
The redevelopment of Warrina Homes’ Welcome Guides resulted in:
- User-Friendly Resources: Guides that are easy to navigate, visually engaging, and accessible for residents and families.
- Stronger Brand Alignment: Materials that reflect Warrina Homes Values of care and excellence, reinforcing their commitment to quality support.
- Professional Presentation: A modern, welcoming design supported by updated photography of staff and facilities.
- Operational Versatility: Imagery and design assets that can be used across multiple areas of Warrina Homes’ communication.
- Enhanced First Impressions: A clear, reassuring resource that strengthens communication with residents and families from the very first interaction.
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