Purple Giraffe is proud to announce that we have been awarded the Founders Family Business Award for South Australia and Northern Territory 2025.
Presented by the Family Business Association (FBA), the Family Business Excellence Awards recognise and celebrate the achievements of family-owned and operated businesses across Australia and New Zealand. These awards honour the significant contribution family enterprises make to the economy, community, and social fabric of our region. Today, family businesses represent 70% of all Australian businesses.
Accepting the award at the Adelaide Zoo, Purple Giraffe Founder, Lynda Schenk, whom reflected on the business’s journey and the importance of family in all its forms.
“When I started Purple Giraffe, I wanted to create a business that made professional ‘corporate’ marketing accessible to smaller businesses by providing an outsourced marketing alternative,” Lynda shared. “I’m proud to say that today, we’ve achieved that goal, both here in South Australia and now with an office in Perth.”
“One of my main driving forces was to create a better balance between work and family life. Not just for myself, but for our entire team. Long before flexible work became the norm, we were living it. For more than 11 years, we’ve built a culture that supports people in their whole lives, not just their work.”
Family is at the heart of Purple Giraffe’s story. From its name, inspired by Lynda’s son Kurt’s childhood toy, to the enduring bonds within the team, also affectionately known as the Tower of Giraffes.
“Family is a funny thing. You can be born into it, marry into it, or, sometimes more importantly, you can choose it. The people who stand by you, share your dreams, and have your back every day, are every bit as much family as those connected by blood.”
Lynda extended heartfelt thanks to her family and team, including her husband Brett, son Kurt, and General Manager Kelly Wagner. All of whom have been instrumental in the business’s journey.
Founded in 2014, Purple Giraffe has grown from a solo venture into a nationally trusted outsourced marketing consultancy, supporting more than 150 clients across Australia and internationally. Guided by strong values of collaboration, authenticity, and care, the business continues to thrive by doing marketing differently — with heart, integrity, and family at its core.
“Finally, thank you to the Family Business Association for recognising Purple Giraffe with this award. It’s a true honour, and one that I share with my family; both the ones I have been given, and the ones I have chosen.”
