Four digital marketing tips to optimise in 2023

Lynda Schenk
24 January, 2023

Our Head Giraffe, Lynda Schenk, shares four digital marketing tips to optimise in 2023 for attracting shoppers in the digital space. This article has been published on Inside Small Business.

2023 is here with digitalisation more imperative than ever before. In the new year, it is important for your business to remain competitive by updating and optimising your digital marketing to accommodate the upswing of digitalisation.

View the full article discussing the four top tips on Inside Small Business and ensure your business thrives in the new year.

Keep up to date with Purple Giraffe on our News Page.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.