How remote work is influencing consumer behaviour

Lynda Schenk
17 November, 2022

Our Head Giraffe, Lynda Schenk, discusses how remote work is influencing consumer behaviour. This article has been published on The Business Conversation.

As the global pandemic abates, the remote-only or hybrid model of work will continue to rise with a large portion of the workforce planning to permanently work remotely at least part of the time.

Australian Bureau of Statistics data shows more than 40 percent of employed people are now working from home. At the same time, the spend for online retail shopping in Australia has soared to around $3.5 billion per month, from $1.6 billion per month pre-pandemic.

The hybrid and remote workforce have changed their shopping behaviours and businesses must be ready to adapt to their ever-evolving behaviours and needs as a result.

View the full article discussing how remote work has changed consumer behaviour and what your business should do to capture its growth opportunities on The Business Conversation.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.