How to leverage holidays and awareness days in digital media marketing

Lynda Schenk
9 May, 2022

Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

There are endless #World, #International and #National holidays and awareness days, weeks and months, which all present great digital marketing opportunities for businesses in any industry.

Taking advantage of these milestone dates can lead to increased customer interaction, lead generation and brand awareness. The great thing is you don’t have to take chunks of your profits to dedicate towards celebrating these days. Small changes in your marketing can make an impact.

You can read the full article on how to leverage holidays and awareness days here.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.