Image guidelines
Get Purple Giraffe’s image guidelines!
They say a picture is worth a thousand words; but on social media a picture is worth even more.
Keeping the attention of users who see your content is vital to tell your story.
Do you know what size your image should be for each social media platform? If not, you could be missing valuable space to tell your brands story.
Do you know how to frame your images for the best shot? Or, how to get a clear image even when you’re using your phone?
With a few simple tweaks, you could upgrade your imagery all on your own.
Download our image guidelines below and start testing our tips out today –
be sure to tag us @PurpleGiraffeAU & #PurpleGiraffeAU so we can see how you are going.
Image Guidelines
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Frequently Asked Questions
What are image guidelines and why are they important?
Image guidelines provide clear direction on how imagery should be selected, styled and used across your brand. Strong image guidelines help ensure visual consistency, improve brand recognition and create a more professional, cohesive experience across all marketing touchpoints.
What does Purple Giraffe’s image guidelines cover?
Purple Giraffe’s image guidelines outline how to choose and use imagery that aligns with your brand identity. This includes guidance on image style, tone, composition, usage across channels and practical considerations to ensure images support your messaging rather than distract from it.
How do image guidelines support my brand’s consistency?
Image guidelines help maintain consistency by setting clear expectations around the look and feel of your visuals. This ensures imagery reinforces your brand values and positioning, creating a recognisable and trusted presence across digital, print and social channels.
How do image guidelines work alongside brand and content strategy?
Image guidelines complement your broader brand and content strategy by translating positioning and tone into visual direction. Together, they ensure what you say and what you show are aligned, reinforcing your message at every touchpoint.
How should I use image guidelines in day-to-day marketing?
You should treat image guidelines as a practical reference and not a static document. They can be sed to guide content creation, campaign planning and approvals, ensuring imagery remains aligned as your marketing activity evolves over time.