Marketing health check

What is a marketing health check?

Welcome to the Purple Giraffe Marketing Health Check – a quick, simple, and effective way to assess the wellbeing of your marketing efforts. Think of it as a check-up to determine if your marketing strategy needs a little extra love and care!

Our dedicated team at Purple Giraffe has crafted this comprehensive questionnaire to provide you with valuable insights into the current state of your marketing initiatives. By answering these thoughtfully designed questions, you’ll gain a deeper understanding of your organisation’s marketing strengths and potential areas for improvement.

Our carefully curated series of questions will paint a comprehensive picture of your organisation’s marketing thinking, direction, and assets. By answering these series of questions, we’ll be equipped to formulate a tailored plan for the future, ensuring your business is in tip-top marketing shape.

To ensure accuracy, we’ve divided the check into sections, each building upon the other, to create a holistic view of your marketing ecosystem. From understanding your brand positioning to evaluating your digital presence and customer engagement, we leave no stone unturned. Identifying any gaps in your marketing strategy will allow you to prioritise and address them proactively.

Honesty and transparency are key here – by providing candid responses, you’ll receive an accurate assessment of your marketing health.

It’s that simple!

You can complete the entire survey, or either of the sections on marketing and promotion – whichever you find most relevant to you and your business.

Let’s work together to optimise your marketing approach and drive your business towards even greater success!

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Completing our Health Check(s) will subscribe you to Purple Giraffe’s quarterly newsletter.

Frequently Asked Questions

What is a marketing health check?

A marketing health check is a structured review of your current marketing activity to assess what’s working, what’s not and where opportunities exist. Purple Giraffe’s marketing health check provides a clear snapshot of your marketing performance, helping you identify gaps, strengths and areas for improvement.

What signs indicate it’s time for a marketing health check?

If your marketing feels busy but outcomes are unclear, channels have grown without a clear strategy, or decisions are being made reactively it’s time for a marketing health check. It’s also valuable when your business has changed direction, grown quickly, or hasn’t reviewed its marketing foundations in some time.

What does the Purple Giraffe marketing health check cover?

Our marketing health check looks at key areas including strategy, brand clarity, digital presence, content, channels and consistency. The goal is to provide practical insights rather than overwhelm - highlighting where small changes can have the biggest impact.

How is a marketing health check different from a full marketing audit?

A marketing health check is designed to provide clarity quickly. Rather than a deep technical audit, it focuses on assessing alignment, consistency and effectiveness across your marketing activity. It highlights priority areas and opportunities, helping you understand where to focus before investing more time or budget.

How should insights from a marketing health check be used?

The insights from a marketing health check should be used as a roadmap. Some businesses use it to make small adjustments internally, while others use it to inform strategic planning or outsourced marketing support. Either way, it provides a clearer and more confident starting point for next steps.