One page marketing plan template
Get started with our marketing plan template
Are you tired of writing marketing plans that gather dust because they’re too complicated and time-consuming to use? You’re not alone. Many businesses struggle with plans full of jargon that never turn into action.
At Purple Giraffe, we believe a marketing plan should be clear, practical, and something you’ll actually use. That’s why we’ve created a marketing plan template that helps you set direction and stay focused without the overwhelm.
Why use a marketing plan template?
A marketing plan is your roadmap to success. It helps you:
Define your business goals
Identify your target customers
Highlight what makes your business unique
Outline the marketing activities that will deliver results
By keeping your plan simple and easy to update, you’ll be more likely to use it as a tool to guide your decisions rather than a document that gets filed away.
What’s inside the template?
Our one-page template gives you space to capture the essentials, including:
Your unique selling proposition (USP)
Target markets
Products or services
Pricing, distribution, and positioning
Key marketing activities such as advertising, promotions, or social media
With everything on one page, you’ll have a clear overview of your strategy at a glance.
Download and get started
Creating your plan is simple. Enter your details below and hit the download button to access the template. Fill it in, put it into action, and update it as your business grows.
One Page Marketing Plan
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Frequently Asked Questions
What is a one-page marketing plan?
A one-page marketing plan is a simple, structured way to capture our marketing priorities in one clear document. It helps your business focus on objectives, audiences, key activities and measures of success without getting lost in lengthy or overly complex plans.
What should be included in a one-page marketing plan?
A one-page marketing plan should capture the essentials: your objectives, target audience, key messages, priority channels, core campaigns or initiatives, and how you’ll measure their success. The goal is clarity - a marketing plan that guides decision-making without becoming a document you never use.
How do I turn my business goals into a practical marketing plan?
A strong marketing plan starts by translating business goals into marketing objectives you can action. From here, you map the activities that’ll move the needle (not just fill a calendar) and choose measures that reflect outcomes, like leads, enquiries, bookings or revienue drivers rather than only surface-level metrics.
How do I choose the right channels in my marketing plan?
Your marketing plan should focus on the channels that match your audience behaviour and buying journey. Instead of trying to be everywhere, the one-page format helps you prioritise where you can show up consistently, communicate clearly and create momentum - with the option to expand once the foundations are working.
How can a marketing plan help improve my team’s consistency?
A marketing plan creates shared direction. It aligns decision-makers and doers on what matters most (objectives, messaging, priorities and timing) so marketing stays consistent even when multiple people are involved. This is especially useful when businesses are juggling internal input, suppliers or outsourced support.