Our story
Our story started in 2014, when marketing professional, Lynda Schenk, recognised a growing need for outsourced marketing consultants.
She soon put her extensive marketing experience to work offering businesses the flexibility, cost-effectiveness and many other benefits that come from outsourcing their marketing needs.
Today we have offices in Adelaide and Perth, however our clients are from all over the world.
Lynda’s refreshing philosophy that underpins Purple Giraffe and its unique client-focus is “When you win, we win.”
Why the name Purple Giraffe?
The quirky name of Purple Giraffe was inspired by a favourite soft toy of our founder’s son, the purple, singing, swaying giraffe that brought joy and laughter to her home.
It was chosen as our company’s name and mascot because of the giraffe’s unique ability to see far and to reach things that seem unreachable, while the colour purple is strong and creative.
The Purple Giraffe perfectly embodies our ethos which is: we get great pleasure in providing creative, quality work that will help our clients reach afar and their businesses or products grow tall.
Frequently Asked Questions
Are you a consultancy or an agency?
We are both! We’re your marketing consultant with agency services. This means that while we offer the creative services of an agency, we also provide strategic insights and hands-on guidance that go beyond simple execution. We help you with long-term planning and ensure what we do aligns with your business marketing objectives. We consider ourselves as an extension of your team. We work as if we are your Marketing Manager - we just simply don’t sit in your office.
What does outsourced marketing with Purple Giraffe look like?
Outsourced marketing with Purple Giraffe means partnering with a team that works like an extension of your business. We take the time to understand your goals, challenges and customers - from here we conceive, plan and implement marketing strategies that are thoughtful, aligned and built to deliver real outcomes.
How has the Purple Giraffe story evolved over time?
As the business has grown, the Purple Giraffe story has evolved alongside it - expanding services, industries and locations while staying true to our WISSH values. What hasn’t changed is our commitment to partnership, strategic thinking and creating meaningful impact for the businesses we support.
What is Outsourced Marketing?
Outsourced marketing means partnering with a specialist marketing consultancy to manage your marketing without building an internal team. At Purple Giraffe, we act as your external marketing consultants, giving you access to a team of experienced professionals rather than relying on a single skill set. By working with Purple Giraffe, you gain strategic expertise, flexibility and focus. Our outsourced marketing approach helps you reach the right audience, maximise your marketing investment and access experienced support without the overheads of in-house employment - all while working as an extension of your business.
Do you offer any resources that my business could find useful?
Absolutely! We’d love to help you get started! Try our free One-Page Marketing Plan, designed to give you a string foundation to get your brand out there. Check out our Resources here, otherwise, feel free to contact us and book in a free consult where we can discuss your business marketing goals and objectives.