Page optimisation checklist
Get started with our page optimisation checklist
Page optimisation isn’t about ticking boxes for the sake of SEO. It’s about making sure each page serves a clear role and supports the people using it. That’s where Purple Giraffe’s page optimisation checklist comes in.
This checklist gives you a structured way to step back, assess what’s working, and identify small but meaningful improvements – whether you’re reviewing a service page, landing page or blog.
You can use this checklist as part of a website refresh, a content review, or your ongoing marketing health checks.
Why use this checklist?
Because small changes can make a big difference. The tool helps you:
Clarify the purpose of each page
Improve usability and flow
Ensure messaging is clear and relevant
Align content with user intent
Support better performance without a full rebuild
Your website should do more than look good. They should guide, inform and support your audience at every stage of their decision-making journey.
The Purple Giraffe page optimisation checklist is a simple, practical tool designed to help you review and refine individual pages on your website. So they’re clear, purposeful and aligned with your broader marketing strategy.
Download and get started
Getting started is simple. Enter your details below and hit the download button to access the checklist!
Page optimisation checklist
We value your privacy responses will be used in accordance with our Privacy Policy.
Downloading the marketing plan template subscribes you to Purple Giraffe’s Marketing Guidance Emails and Quarterly Newsletter.
Frequently Asked Questions
What is Purple Giraffe’s page optimisation checklist?
Purple Giraffe’s page optimisation checklist is a practical guide that helps ensure each webpage is set up to perform effectively. It covers key considerations such as structure, content, user experience and search visibility - helping businesses optimise pages with intention rather than guesswork.
What issues does a page optimisation checklist help identify?
A page optimisation checklist helps identify common gaps that limit performance, such as uncle messaging, weak page structure, missing internal links, or pages that don’t match search intent. It’s designed to highlight what’s holding a page back so you can make improvements with purpose.
When should a page optimisation checklist be used?
A page optimisation checklist should be utilised when launching new pages, refreshing existing pages, or if a page is getting traffic but not converting. It’s also valuable before running campaigns, ensuring the pages you’re driving people to are created to perform.
Why is a page optimisation checklist important for SEO?
A page optimisation checklist helps ensure important SEO fundamentals aren’t being missed. By reviewing elements such as headings, content clarity, internal links and usability, the checklist supports stronger search performance and a better experience for users.
How do you keep page optimisation consistent across a website?
Consistency is one of the biggest drivers of website performance over time. A page optimisation checklist creates a repeatable standard for page structure and content quality, helping your team optimise pages in a consistent way as the website grows.