Page optimisation isn’t about ticking boxes for the sake of SEO. It’s about making sure each page serves a clear role and supports the people using it. That’s where Purple Giraffe’s page optimisation checklist comes in.

This checklist gives you a structured way to step back, assess what’s working, and identify small but meaningful improvements – whether you’re reviewing a service page, landing page or blog.

You can use this checklist as part of a website refresh, a content review, or your ongoing marketing health checks.

Why use this checklist?

Because small changes can make a big difference. The tool helps you:

• Clarify the purpose of each page

• Improve usability and flow

• Ensure messaging is clear and relevant

• Align content with user intent

• Support better performance without a full rebuild

Your website should do more than look good. They should guide, inform and support your audience at every stage of their decision-making journey.

The Purple Giraffe page optimisation checklist is a simple, practical tool designed to help you review and refine individual pages on your website. So they’re clear, purposeful and aligned with your broader marketing strategy.

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Getting started is simple. Enter your details below and hit the download button to access the checklist!