Purple Giraffe featured in the Margaret River Busselton Tourism Association

Lynda Schenk
1 November, 2024

Purple Giraffe is thrilled to be featured in the Margaret River Busselton Tourism Association Weekly Tourism Round Up for our recent blog post, Hotel marketing strategies to drive bookings and brand awareness.

The hotel and tourism industry is experiencing a resurgence, but with changing traveller behaviours, it’s crucial to adapt your marketing strategies.

To see our feature click here.

In our latest blog, we explore key tactics to help hospitality businesses boost brand awareness, capture demand, and drive direct bookings in today’s dynamic market.

To read the full blog click here.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.