Short-form video works best when there’s intent behind it. The reel idea template gives you a clear framework to plan, shape and refine video ideas that feel natural, on-brand and purposeful. No complicated jargon. No pressure to be “viral”. Just thoughtful prompts to help you show up consistently and confidently.

Use it as a starting point for team brainstorming, content planning sessions or monthly scheduling, or simply when you’re stuck for ideas.

Why use a reel idea template?

Because good video content doesn’t happen by accident.

The reel idea template helps you:

• Bring structure to your video planning

• Encourage people-led and authentic content

• Keep your reels aligned with your broader marketing goals

• Save time and reduce decision fatigue

• Help your business collaborate more effectively

It’s not about doing more videos, it’s about nailing the ones you create – quality over quantity.

Whether you’re new to reels or looking to bring more structure to your content, this tool helps you move from what should we post? to this makes sense for our brand.

Download and get started

Getting started is simple. Enter your details below and hit the download button to access the reel idea template. Fill it in, put it into action!