Reel idea template
Get started with our reel idea template
Short-form video works best when there’s intent behind it. The reel idea template gives you a clear framework to plan, shape and refine video ideas that feel natural, on-brand and purposeful. No complicated jargon. No pressure to be “viral”. Just thoughtful prompts to help you show up consistently and confidently.
Use it as a starting point for team brainstorming, content planning sessions or monthly scheduling, or simply when you’re stuck for ideas.
Why use a reel idea template?
Because good video content doesn’t happen by accident.
The reel idea template helps you:
Bring structure to your video planning
Encourage people-led and authentic content
Keep your reels aligned with your broader marketing goals
Save time and reduce decision fatigue
- Help your business collaborate more effectively
It’s not about doing more videos, it’s about nailing the ones you create – quality over quantity.
Whether you’re new to reels or looking to bring more structure to your content, this tool helps you move from what should we post? to this makes sense for our brand.
Download and get started
Getting started is simple. Enter your details below and hit the download button to access the reel idea template. Fill it in, put it into action!
Reel idea template
We value your privacy responses will be used in accordance with our Privacy Policy.
Downloading the marketing plan template subscribes you to Purple Giraffe’s Marketing Guidance Emails and Quarterly Newsletter.
Frequently Asked Questions
What is Purple Giraffe’s reel idea template?
Purple Giraffe’s reel idea template is a planning tool designed to help businesses generate clear, repeatable ideas for short-form video content. Purple Giraffe’s reel idea template removes guesswork by helping you plan reels that align with your brand, audience and marketing goals.
Is a reel idea template useful if you’re new to reels?
Yes. A reel idea template is especially helpful if you’re new to short-form video. It removes the pressure to be overly creative and provides prompts that guide what to say, show or demonstrate - helping you build confidence and momentum over time.
How does a reel idea template support a strategic content approach?
Rather than chasing trends, a reel idea template helps you plan short-form video content with intention. It encourages you to link each reel back to a purpose - whether that’s awareness, education or engagement. This ensures your reels are supporting your broader content and marketing strategy.
How does the reel idea template support brand storytelling?
The reel idea template encourages content that reflects your brand voice, values and message. It helps you plan reels that educate, engage or build familiarity, ensuring short-form video supports your broader marketing story rather than standing alone.
Can a reel idea template improve filming efficiencies?
Yes. By planning ideas in advance, a reel idea template makes filming more efficient. It allows you to batch content, reduce decisions-making on the day and ensure you capture the right footage in fewer sessions - saving you time and money.