Should you consider a subscription business model?

Why your business should consider a subscription business model, subscription graphic with computer and billboard and people.

Our Head Giraffe, Lynda Schenk, discusses why your business should consider a subscription business model. This article has been published on Inside Small Business.

From coffee to your local library, there is a chance you are using a subscription product or service multiple times a day.

A subscription model is when a business charges a recurring fee for it’s goods and services. The recurring charges may occur on an annual, quarterly or monthly basis.

Studies show 15 percent of online shoppers have subscribed to an eCommerce service over the past year, whilst 46 percent of consumers subscribed to a digital streaming service.

So, what makes the subscription business model so popular for customers and businesses? For customers, it’s the convenience and personalisation offered, whilst for businesses it’s the predictability and sustainability.

Head over to Inside Small Business for the full article discussing why your business should consider a subscription business model.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.

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